Check In with J - "The Economics of a Yoga Center in 2023"

J. Brown Yoga Talks

J. Brown

Yoga, Health & Fitness, Yogateacher, Alternative Health, Yogaindustry, Religion & Spirituality, Spirituality

4.4 • 696 Ratings

🗓️ 21 August 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

J decides to depart from his usual protocol and takes a moment to talk about the economics of opening a yoga center in 2023. He lays out the evolution of common models used for operating yoga centers from 2007 until 2019, pay scales and competing incentives, the pivotal shift that destroyed sustainability, moving from spaces to audiences, downsides of creating online platforms and reach, real estate markets and signing leases, cooperatives, and reasons why it might be worth it to open something despite all the obstacles.

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Transcript

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0:00.0	All right, here we are.
0:12.6	This is Jay Brown Yoga Talks podcast, and my name is Jay Brown.
0:18.0	And if this is your first time to the show, it's important for you to know that you
0:22.3	have stumbled upon a most unusual episode. Long time listeners, you know I have a usual routine.
0:33.9	And I almost always stick to it. And today today I'm departing in two different ways.
0:42.1	This is the second time in the more than eight years of the show
0:46.8	that I'm putting out an episode that does not include a guest.
0:52.3	It's just me talking to you.
0:56.8	The only other time I ever did this was at the end of last year in December. It was over the holidays. And I did like a personal check-in on a
1:04.2	bunch of stuff that had been going on with me and I updated folks on some personal stuff.
1:10.0	But today, not only am I putting out an episode that doesn't include a guest, but it's very
1:18.3	unplanned.
1:19.0	It's very spur of the moment.
1:21.7	This is the first time I've ever called an audible.
1:27.2	And I'm not really much of a sports guy.
1:31.1	I've never followed football at any time in my life.
1:35.2	And if you're not familiar with American football, let me explain.
1:40.4	Usually when a football team is on the field and is going to execute the next play, it gets
1:47.1	called in from the coaches. Everybody's practiced the plays, everybody knows the plays, and the call
1:52.8	comes in from the coaches. But sometimes when the quarterback steps up the line to run the play,
2:02.6	he sees something on the field and he calls an audible,
2:07.4	which means on the fly in the spur of the moment,
	...

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