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Marketing School - Digital Marketing and Online Marketing Tips

This is 100x Better Than Netflix

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 23 September 2025

⏱️ 20 minutes

🧾️ Download transcript

Summary

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance philosophy with action. They break down “bet-the-fund” venture capital moments (Andreessen Horowitz, Sequoia, GV, Founders Fund, etc.) and explain how LP co-invest sidecars work. The conversation then shifts to recession odds vs. stock market crash probability, Buffett-style investing and Berkshire’s record cash, and why fundamentals matter more than headlines. Finally, they cover new data showing ChatGPT’s traffic referrals decelerating versus Google, and how that shapes SEO strategy—more bottom-of-funnel, revenue-focused content, especially for enterprise B2B. Not financial advice. Key takeaways Action beats consumption: books and podcasts are useful, but skills compound in the trenches. Use philosophy to stay grounded, then execute. Concentrated bets win: top VCs sometimes allocate 15–70% to a single conviction play; founders should also swing when the odds are in their favor and understand LP co-invest dynamics. SEO reality check: Google still dwarfs AI referral traffic. Prioritize bottom-of-funnel content and measure by revenue/conversions, not month-to-month traffic swings. TIMESTAMPS (00:00) Business vs Netflix: Entrepreneurship as a Game (01:58) Book Trap: Why Reading Might Keep You Broke (02:29) Execution Beats Theory: Tennis & BJJ Analogy (04:31) Stoicism in Business: Lessons from Marcus Aurelius (05:03) B2B ABM Tactics: Personalized Ads + Landing Pages (05:33) VC Risk Bets: Skype, Stripe, Uber, Cognition & More (07:05) Behind the Scenes: LP Co-Investments & Sidecars (08:35) Will a Recession Hit? Crash Probabilities Unpacked (09:20) Buffett-Style Investing: Valuations & P/E in 2025 (11:31) Berkshire’s Record Cash While Markets Peak (12:09) Tech vs Non-Tech: Target's Tough Lesson (13:35) ChatGPT vs Google: AI Traffic Trends from Ahrefs (14:36) Traffic ≠ Conversions: The Shift to Revenue Metrics (15:02) Bottom-of-Funnel Is Back: MoM Traffic ≠ Value (15:26) Enterprise GTM Shift: Attribution & RFPs Rewired (16:20) Blog Leads in Decline: What Works Now (16:47) High-Stakes Deals: Final Thoughts & Takeaways ABOUT THE CHANNEL Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

Transcript

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0:00.0

Monish Probri says that this is 1,000 times better than Netflix. And so he basically said that this is like an orgasm. You're having an orgasm every hour. He's like, you don't need free time. This is better than free time. Do you know what it is? No. It's business. So he did a, he did an episode with the Diary of CEO, Stephen Bartlett, that podcast. And if you think about it, the times you spend on your business, time I spend on my business, a lot of, yes, there's a lot of stress with it, but you feel like you're playing a video game all the time. There's so much, I'll be honest with you. When I'm watching Netflix, when I'm watching anime or something, I start to think about business. And I start to think about how useless I am on the couch. But video games, you don't. No, not video. Because business is the video game now.

0:39.3

It's so fun.

0:40.0

And am I having an

0:40.8

orgasm every hour? I don't know if I'm having an orgasm every hour, but I feel like it's so fun. And I know similarly enough to you, you've called me before and you told me this that when you close a really big deal, you get really excited, right?

0:50.0

Yeah.

0:50.2

And so I'm not saying you're having orgasm or anything,

0:52.2

but I do feel like this is 1,000 times better than Netflix,

0:55.6

and that's why we're okay with the suffering that we have to go through to run a business. The ups and downs make it more enjoyable. Yeah. As crazy as that may sounds. I like the downs because I've had years in business where things are just going really good. yeah and i get lazy and I feel like I'm not as having as much fun.

1:11.6

Yeah.

1:12.0

It's a, I think as men, like sometimes you can say, okay, we're masochists or whatever, but it, it, we're okay suffering. We're okay taking the pain because we know the pain makes us more resilient and it makes us stronger. I'm not saying physical pain, but there's a lot of mental pain and anguish that goes with this, right? Like, we're not construction, like, we're not on the oil rigs or anything.

1:29.4

I think that's way more physical pain, but there's a lot of mental pain and anguish that goes with this, right? Like, we're not construction, like, we're not on the oil rigs or anything.

1:29.4

I think that's way more physical pain that I don't think you can take it or I don't think I can take it for sure. But I think we're talking about mental pain that we have to, the anguish we have to deal through. Business is such a fun journey. And I'm not saying it's for everyone, but I do agree with Monash that it's for sure better than Netflix.

1:45.3

And at least I'm excited every it's for everyone, but I do agree with Monash that it's for sure better

1:44.3

than Netflix.

1:45.3

And at least I'm excited every hour or most hours.

1:48.5

Yeah.

1:48.9

No, I think business has been really fun.

1:51.9

And I also like the downs because for me, it gives me purpose and it makes the ups even better.

1:57.3

I found the book topic here.

1:58.8

Here's the title of it.

2:00.3

How reading books can stop you from getting rich. So you put this in. I'm curious because you already know my opinion on this. Yeah. So, you know, I think there are tense because there are so many podcasts available and so many books available. And don't get me wrong. I'm the first proponent to read books. And I've read a lot of books. Right. And then I was in a meeting the other, he's like, man, you've read so many books, right? But all of the books in the world won't matter if you overread what ultimately matters. For example, let me give an example. So let's say I'm practicing tennis. Okay. So I can read all of the books. There's a great book called The Inner Game of Tennis.

2:34.3

Great philosophy.

...

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