Chase This SEO Trend or You’ll Flounder #1920

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 November 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Chase This SEO Trend or You’ll Flounder. [00:25] The SEO element no one is talking about, but is essential for effective SEO: usability. [01:17] How to get the user to find what they need as quickly as possible. [02:13] The foundational concept of Time to Value and how to ensure a good experience for your customers. [04:03] That’s it for today! [04:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Crazy Egg Hotjar Surveymonkey TypeForm Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about why you should chase this SEO trend or your flounder.
0:56.1	So the SEO trend that a lot of people talk about is paid speed or you still need links
1:02.7	or you got to update your content or you got to translate globally.
1:07.9	But you know what the SEO trend that no one talks about, which is the most important
1:10.8	thing?
1:11.8	The SEO trend that no one really talks about is usability and I don't mean usability from
1:16.8	a design perspective.
1:17.8	I mean usability from does someone do a search, land on your website, and get what they're
1:23.7	looking for as quick as possible?
1:26.4	Because Eric, at the end of the day, when you do a search, your SEO, when you're just
	...

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