Charlie Whyman, Strategist and B2B LinkedIn Consultant
Your World of Creativity
Mark Stinson
5.0 • 45 Ratings
🗓️ 1 December 2020
⏱️ 30 minutes
🧾️ Download transcript
Summary
Charlie Whyman is a Business Development Strategist, B2B LinkedIn Consultant and Trainer, Speaker and host of The Curiosity Key Podcast.
She says "I believe that great businesses come from powerful networks built from authentic and strategic relationships."
Charlie has experience working across more than 10 different industries and sectors in various commercial leadership roles -- as well as having experience as a Rowing and Olympic Weightlifting Coach.
WHAT MAKES YOUR LINKEDIN NETWORK SO VALUABLE? You’ve heard people say that your network is your net worth well it’s true! You can use your network as a way to:
- Generate leads, enquiries, referrals and introductions
- Follow-up with prospects and convert connections into customers
- Become known in your industry so that people come to YOU
- Grow your reputation
- Demonstrate credibility and authority
- Find referral partners and people to collaborate with
- Learn from others
- Keep an eye on the competition
- Keep up to date with what’s going on in your industry
- and more!
Charlie shares her OTTER framework as a tool you can use to help you create a marketing strategy and plan. It will help you reduce marketing overwhelm, save time and do more with less.
- O – Set clear and measurable OBJECTIVES so that you know what to focus on and where to prioritize.
- T – Discover what TOOLS, Assets and Resources you have available to help you achieve your objectives.
- T – Understand where your gaps in skills and knowledge lie and what TRAINING you may need.
- E – Align your EXPECTATIONS both with yourself and the people you’re working with so you’re not disappointed and can work towards excellence.
- R – Regularly reflect and REVIEW progress so that you know what to start doing, stop doing and continue doing.
Connect with her on LinkedIn at linkedin.com/in/charliewhyman
Join her Curious B2B Marketing Club at https://the-curious-b2b-marketing-club.mn.co/
Listen to Charlie's podcast at https://player.captivate.fm/episode/c9c78d58-b684-4d22-a665-139e5f402bc3
Transcript
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| 0:00.0 | Well, hello again everybody. This is Mark Stinson, and you're listening to unlocking your world of creativity, |
| 0:08.4 | where we talk to guests literally all over the world about their most original creative thinking, inspiration from |
| 0:14.6 | their experience and any specific tools, ideas and exercises. We're just so happy today |
| 0:20.8 | to have as our guest guest Charlie Wyman. |
| 0:22.8 | Oh, it's great to be here. |
| 0:23.8 | Thank you for inviting me. |
| 0:25.2 | You bet. |
| 0:27.4 | Unlocking your world of creativity with Mark Stinson. |
| 0:35.0 | Charlie Wyman is a B to B marketing coach and consultant. |
| 0:39.0 | She trains people on LinkedIn techniques and processes, |
| 0:42.0 | but most of all, I love the fact Charlie you're an |
| 0:45.1 | advocate for curious thinking that just says it all right there I appreciate you being |
| 0:49.7 | on the podcast it's great to be here thank you you for inviting me. You bet. And Charlie |
| 0:54.4 | hosts her own podcast, The Curiosity Key, which I'm sure we'll get into along the |
| 0:58.8 | way. Charlie has all sorts of ways and ideas to find and attract clients. |
| 1:04.4 | You know, we know as entrepreneurs that can be |
| 1:06.8 | frustrated and overwhelming, we know as creative people. |
| 1:09.8 | We like to focus on our creative craft and wished all that connection business would just take care of itself, but it doesn't, does it. |
| 1:17.0 | Charlie, as we get started here, I always like to just start with some, I'll call them icebreaker questions, but if there was a creative project that was on your desk today that you addressed give us a little story behind that creative project and how it was important to you and what you were able to progress on it today. |
| 1:35.2 | So I guess I do have a career, I have an actual creative project on my desk at the moment, |
| 1:40.4 | which is to do with the rebrand of my company because I launched it three years ago under my name and |
| 1:46.9 | it will be relaunching as curious B2B marketing. So I'm very excited about that and the creative process I guess it always starts with a walk in the forest. |
... |
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