So last September, Charlie DeMilleo and Duncan Donuts collaborated to release a signature

drink called The Charlie.

Hi, welcome to Duncan.

Hi, may I please order the Charlie?

And a question that we were asking ourselves was, how effective actually is this?

And now Duncan is doubling down on their partnership with Charlie by releasing the Charlie

cold foam, which is the same drink, but now it's got foam on top.

You've seen the Charlie, but now we've got a remix. It's the Charlie Cold Foam.

Sounds like Starbucks might be having some foam-o.

Hateed that. Hey did that. Okay.

Aided that.

Hated that. Now, even more interesting is Duncan's strategy with TikTok.

They're actually going all in on the platform and turning some of their employees

into creators. Hi guys. My name is Caitlin and I'm here to announce that I'm an official

Duncan TikTok crew ambassador. Like is Duncan Donuts going to build the next huge TikTok creator?

What if they took an employee and they had them collab with Charlie and all of a sudden they

have this huge creator on their hands who works for Duncan? But then what if they don't like Duncan and they start talking

about Duncan? There's a lot of questions. You know what I mean? There's a lot to get into here. A lot to

unpack here on this episode of the Colin and Samir show. We saw this first in an article from

Business Insider by writer Amanda Pirelli and we just realized we had to talk about it on the show.

All right, what's up, everyone? We are here. This is our audio only section. This is exclusive to all of you, audio listeners. We're listening right now. So first of all, thank you

guys. Yeah, if you're listening, you are now part of the Pod Squad. What's up, Pod Squad?

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