CHAPTER 325 Ft. Bob Walker
Gypsy Tales
Jase Macalpine
4.6 • 564 Ratings
🗓️ 5 November 2024
⏱️ 190 minutes
🧾️ Download transcript
Summary
In this Gypsy Tales episode, we chat with Bob Walker, the man behind some of the biggest deals in action sports! Bob opens up about managing the Deegan family, Haiden "Danger Boy" Deegan's rise, and working closely with Brian Deegan. We also dive into the iconic Geico Honda sponsorship and Bob’s experience with Metal Mulisha deals that shaped the sport.
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00:00:00 Intro
00:02:11 Jacko Strong
00:09:09 People don't Understand how cool Supercross is
00:15:27 Looking at the SMX TV Ratings
00:24:57 How to Grow Supercross
00:38:24 Bob's take on Privateers
00:46:33 Falgger issues
00:52:24 MXGP Downfall
00:56:42 Golf Discussion
01:03:22 The right way to Advertise in Sports
01:06:45 Star Yamaha's Budget
01:15:36 Brian Deegan Invested in Star EARLY
01:19:15 How Bob got to where he is Today
01:42:11 Networking in the Sports World
01:54:22 The Reality of being a Sport Agent
02:01:43 Quadlock Ad
02:02:59 Ups & Downs of Negotiating Deals
02:09:54 Trey Canard
02:12:21 Seeing the RISE in Action Sport
02:21:32 Brian Deegan
02:26:31 Haiden Deegan's Potential
02:30:24 Sports Betting for Supercross
02:38:24 Josh Grant
02:50:51 Advice to get into the industry
02:58:51 Outro
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Transcript
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| 0:00.0 | Bob Walker, everybody. |
| 0:01.0 | We're going straight into it. |
| 0:02.1 | We would not be where we are today without Phil, first of all. |
| 0:04.7 | We're evolving as a sport, but it's the best kept secret in sports marketing. |
| 0:08.0 | Trust me. |
| 0:08.6 | It really is. If you want the male 18 to 34 demographic, this is where you need to be. And then you're sitting here looking at Yamaha factory. They couldn't win a championship for 20 years. They put their faith in Star Yamaha, and it's just been a championship machine. |
| 0:20.6 | I've always looked at it as Travis Pistrana was Luke Skywalker and Brian Deegan was Darth Vader and the metal militia. Brian's got an incredible eye and a good feel for what's next. You know, most racers don't have the marketing side. It's like, God, dang, like, how hard is it to be a great racer and be marketable? Obviously, it's difficult because we don't have many. Then the ultimate, what's the purse money? And you're like, uh, well, it's this. You got these |
| 0:43.4 | invitational races at the end of the year. Pay a million dollars and it's a smaller crowd than here. |
| 0:48.3 | I love controlling my own destiny. It's like I live or die with the decisions I make. If I F up, |
| 0:53.0 | it's on me. |
| 1:07.8 | This episode of the podcast is brought to you by Yamaha Motors USA and in particular, the new 2025 YZ-450F. |
| 1:14.0 | Not satisfied with their class-leading performance in 2024. Yamaha is back with updates that give more comfort, feel, and help dial in their incredible motor package to make this great |
| 1:20.6 | bike even better. Let's talk about what is new for 2025. Yamaha has seriously revised this YZ 450F with updated suspension components |
| 1:31.6 | including a new rear linkage and updated shock settings that give you stability and better |
| 1:37.2 | traction across all types of terrain. The front suspension has also been tweaked with a delta-shaped |
| 1:43.6 | piston shim giving the bike a calmer front-end behaviour and overall smoother ride. |
| 1:50.1 | They've even revised the engine mounts to match these new suspension settings, which means the YZ-450F is not just powerful, but also incredibly stable and easy to handle while also significantly |
| 2:03.6 | improving front-end feel. Yamaha listened to specific feedback around these mounts and this is the kind |
| 2:09.8 | of mount that was sought after in the aftermarket world but for 2025 they just come stock. |
| 2:16.0 | And if you like me you'll appreciate the new clutch design |
| 2:18.6 | that improves cooling efficiency, making it super reliable under even hard continuous use. Now, |
| 2:26.0 | Yamahard didn't stop there. They've also added a new handlebar switchbox with an updated |
... |
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