Titles don't matter. People love asking, what do you do? The truth is, most titles don't mean much.

For decades, I've struggled to answer that question in a way that makes sense to anyone.

Am I a filmmaker, a producer, a designer, a creative director?

It's always been funny how, in 1990, telling people I wanted to direct music videos got me blank

stairs and in 2024 telling people I'm a filmmaker is met with a similar shrug because everyone

has a camera these days.

Here's the real takeaway. It doesn't matter what you call yourself.

Titles are flimsy. What matters is the work. What matters is doing.

Don't be precious about how you define yourself. Be defined by what you

accomplish, not by the labels people put on you. Chapter 2

Repetition. The artist's greatest tool. If there's a secret sauce to success, it's

repetition. Not talent, not brilliance. Just the willingness to show up again and again, even when it feels pointless, even when it's hard,

even when you'd rather be doing anything else.

Repetition is the artist's greatest tool, and it's the most underrated.

Let's be honest, the idea of doing something over and over until you get it right doesn't sound sexy.

It sounds boring.

But it's the only way to get better. Every day you show up and do the work,

you're building muscle memory, you're training yourself to push through resistance,

you're collecting experiences both good and bad that will serve you down the line.

Think of every repetition as a filter for failure.

You're going to mess up. You're going to get it wrong.

But each time you do, you're learning what not to do next time.

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