Changing Twitter to X and $4,000 sorority consultants: When perception becomes reality
The Daily Article
The Denison Forum
4.9 • 576 Ratings
🗓️ 26 July 2023
⏱️ 8 minutes
🧾️ Download transcript
Summary
Elon Musk has changed Twitter’s name to X, possibly erasing billions in value. And parents are hiring $4,000 sorority consultants to help their daughters dress and impress during rush. Such shifting perceptions can become self-fulfilling prophecies, and this fact is especially relevant to the future of America.
Author: Jim Denison, PhD
Narrator: Chris Elkins
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Transcript
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| 0:00.0 | Greetings and welcome to the Daily Article Podcast. |
| 0:05.0 | Today is Wednesday, July the 26th, 2023. |
| 0:09.0 | I'm Chris Elkins, narrating today's article written by Denison Forum co-founder and CEO, Dr. Jim Denison. |
| 0:17.0 | Elon Musk has announced that Twitter's product name is being changed to X and that he is getting |
| 0:23.5 | rid of the bird logo and all of the associated words, including tweet. |
| 0:28.8 | According to analysts and brand agencies, the move wiped out anywhere between $4 billion and $20 billion in value. |
| 0:37.4 | Speaking of brand value, the Wall Street Journal reports that parents are now hiring $4,000 |
| 0:43.0 | sorority consultants to help their daughters dress and impress during rush. |
| 0:48.2 | The article explains that getting into sororities has become nearly as competitive as acceptance |
| 0:53.3 | to top universities. Such consultants |
| 0:55.9 | advise their clients on what to wear, how to act, what to say, and the wisdom of scrubbing |
| 1:01.4 | potential off-putting social media posts. Meanwhile, Gallup tells us that the share of U.S. |
| 1:07.1 | adults who are extremely proud to be American sits at 39%, essentially unchanged from |
| 1:13.6 | last year's 38% record low, and down 31% from its high of 70% in 2003. The share of young adults, |
| 1:22.8 | who are extremely proud to be Americans, has especially plummeted to 18% today. Americans 55 and older |
| 1:30.6 | are nearly three times more likely to be extremely proud of their nationality than younger generations. |
| 1:37.7 | As political consultant Lee Atwater succinctly noted, quote unquote, perception is reality. |
| 1:43.9 | When shifting perceptions cost us billions of |
| 1:46.9 | dollars or enhance our social standing, they become a self-fulfilling prophecy. This fact is |
| 1:52.4 | especially relevant to the future of our nation in ways that may not be obvious to you, |
| 1:57.9 | but are no less urgent. Cultural scholar Walter Russell Mead recently and perceptively |
| 2:03.6 | explained the narrative that fuels many young Americans resentment of their country. In this telling, |
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