Changing Speaking Topics with Jessica Kriegel
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 15 December 2020
⏱️ 33 minutes
🧾️ Download transcript
Summary
Is changing speaking topics a difficult transition? It can be done and here to tell us about the journey is Jessica Kriegel.
Jessica is an author, leadership expert and speaker who is a researcher at heart. On today's episode of The Speaker Lab, Jessica tells us how and why she got into speaking, what it's been like changing speaking topics and her advice for people looking to make it in the speaking world.
Join us to hear that and more on episode 320 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- What was the goal of writing her first book?
- Why did she seek out coaching to grow her speaking career?
- What does your online presence have to do with your speaking success?
- How did she translate her subject expertise into speaking topics and audiences?
- Can you work with people who are not in your target industries?
- Why you should consider doing your outreach yourself.
- Are there downsides to changing speaking topics?
- Do speaking bureaus do her marketing for her?
- And so much more!
EPISODE RESOURCES
- Jessica Kriegel's web site
- Unfairly Labeled, by Jessica Kriegel
- Jessica Kriegel on Twitter
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speaka lab.com slash marketing and we'll see you there. |
| 1:27.9 | Hey, hey, what's up for Inge? Graham Baldwin here. Welcome back to the Speaka Lab podcast. good to have you here with us today on episode 320. We got another great show for you today. We are actually nearing the end of this fun series. We've been in highlighting student success stories from here within the speaker lab. So today we're going to be talking with Jessica Kregal. And she's doing something I think is going to interest a lot of you because you've probably wondered if it could actually be done. You see, over the past few years, Jessica has built up a very successful speaking business and support of her book. But as you're going to hear her talk about, she's actually in the process of completely switching up what she speaks about. So we're going to talk about what are the downsides to changing speaking topics. Are there any upsides, positives? And if so, what are they? We're also going to talk about how do you navigate that transition without losing momentum and blowing up your speaking career. Of course, you don't want to do that. We're going to get into all that. Plus, you're going to hear us talk about speakers bureaus near the end of the conversation, or I think Jessica shares some really good wisdom on what you can expect when you start working with a bureau and if you should go down that |
| 1:47.3 | route. It's a really |
| 1:48.3 | insightful conversation. I think you're going to get a lot out of let's jump right in. Here's |
| 1:52.1 | another successful student from the speaker lab, Ms. Jessica Creagle. Enjoy. |
| 1:59.9 | Hey, what's that for? I'm Grant Baldwin here. Welcome back to the Speak Al podcast. Today we're |
| 2:03.0 | going to be talking with Ms. Jessica Kregal, talking about her speaking journey and some lessons that |
| 2:09.1 | she's learned along the way. So Jessica, thanks for joining us today. Thanks for having me. |
| 2:12.8 | It's pleasure to be here. All right. Let's, first of all, let's give us a little snapshot of you, your world, your business, |
| 2:19.6 | and then also specifically, how does speaking fit into that? |
| 2:22.0 | Because I know speaking is just kind of one hat that you wear. |
| 2:24.7 | So kind of give us the 30,000 foot view of what your business is like today. |
| 2:30.1 | I have been speaking for six years now, and it started when I finished my doctoral degree and I turned my dissertation into a book. |
| 2:38.0 | It wasn't something that I had planned on doing, and I actually was being asked to speak at events before my book was even published. |
... |
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