Welcome to the Strong Life Podcast, where we talk about dominating in strength, health, business, and life.

And by the way, if you're a parent out there and you've got a teenager, get over there and see Zach.

Talk about being jacked up.

This place is jacked up and ready to go.

There's no better program than here. I push myself beyond the levels that I can go in here. Gotta be at the underground. Have you ever seen Zach Evan Esch? Oh, what's that? Oh, he's a trainer out of New Jersey. First of all, let me just congratulate him on my, his badass name. Yeah, that's a great name. What's his name again? Evan Esh. Evan Esch. Evan, that's a great name what's his name again Zach Avinash Evan Esh Evan that's a pretty dope man All right, guys, welcome back to the Strong Life podcast. I'm here with my great friend, Ron McKeephry.

Ron is going to be one of the speakers at Underground StrengthCon. Ron is a close friend of mine.

I've been friends with Ron for a long time,

but also during, you know, tough times when I was transitioning out of college and going back to teaching and not sure what I was going to do. I really had a lot of awesome conversations with

Ron. And I've also said this to a lot of people is that Ron is always

ahead of the curve of what's happening in our field in our industry. And so we're going to talk

about two topics. Number one, Ron authored a book, CEO Strength Coach, published that book about 10 years ago.

And at that time, I said, man, this is way ahead of the curve.

Most people are like, no, no, no.

I am a strength coach.

I'm on the floor.

I coach, period.

End of story.

And so, Ron, welcome to the show.

And I want to dive a little bit into CEO, Strength Coach, the framework.

And 10 years ago, what was running through your mind where you felt that?

And you must have been writing it obviously before 10 years ago.

So I would love to hear some backstory on it and the kind of the framework to it.

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