CEO at European Tour Group and Ryder Cup

My Duvet Flip by Jack Parsons

Jack Parsons

Business, Careers

4.2 • 5 Ratings

🗓️ 4 June 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode Guest

Guy Kinnings is the CEO of the European Tour Group (DP World Tour), formerly Deputy CEO and Ryder Cup Director, with a three-decade career in golf leadership, including senior roles at IMG managing global golf operations and elite players. He played a key role in the PGA Tour strategic alliance and the successful 2023 Ryder Cup in Rome.

Episode Timestamps

0:00 Introduction

0:48 Starting out in sport through law

2:11 The Mark McCormack story

3:44 Advice to young Guy

5:04 Why patience is a superpower

7:28 Balancing ambition with growth

9:40 Did Guy plan to be a CEO?

12:14 Overcoming imposter syndrome

14:32 How to gracefully pursue opportunity

16:22 Building confidence in your capability

18:00 Knowing your role as a leader

19:31 The power of asking questions

20:48 Key lessons from Guy’s first year as CEO

22:46 Delegating to empower your team

25:01 Balancing work and family in a global sport

27:33 Making golf more inclusive and modern

31:49 Career advice for aspiring golfers

34:10 Careers in sport beyond playing

37:03 Why diversity matters in golf

38:40 Guy's invisible keys to success

41:02 Career-defining principles

44:05 The power of honest self-assessment

46:50 Guy's duvet flip motivation

50:47 Closing thoughts and appreciation

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Disclaimer:

The content provided on Duvet Flip is for informational and entertainment purposes only and should not be considered professional advice. The views expressed by hosts, guests, brands or contributors are their own and do not necessarily reflect those of the show's producers, sponsors, or affiliates.

The information shared is not a substitute for professional advice, including but not limited to career counseling, financial guidance, legal consultation, or mental health support.

Listeners and viewers are responsible for their own decisions and actions based on the content provided, and Duvet Flip assumes no liability for any outcomes resulting from reliance on the information shared. By engaging with the show, you acknowledge and agree to this disclaimer.

If you’re struggling with debt, trusted advice and free support can be found here:

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If you’re struggling with mental health of any kind, you can find free support here:

https://www.nhs.uk/mental-health/

Transcript

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0:00.0	Hi, my name is Guy Kinnings. I'm the CEO at the European Tour Group, which is a golf organisation overseeing four tours.
0:08.6	And of course, we also run the Ryder Cup. We employ just over 300 people worldwide.
0:14.4	And this is my duvet flip.
0:16.1	Everybody can have a career in sport.
0:18.8	Yeah, and in different ways. You can be content created, you can be whatever you like, within sport.
0:23.6	We want to encourage people.
0:25.6	I'll just stand next to you because yet again I'm not good at golf.
0:27.6	You're going to drag you on to some golf tournaments.
0:29.6	You know, you've got to be ready to work hard.
0:31.6	But when that door opens, be ready to walk through it.
0:35.6	What's your duvet flip? What's flipping the duvet right now for you to get out the bed every morning?
0:42.6	I mean, it's...
0:48.1	Welcome to my duvet flip. How are we?
0:50.5	I'm very good, Jack. Thank you for having me.
0:52.5	It's sunny outside, even though this
0:55.1	morning when I woke up, it was like you couldn't see anything. It's beautiful out there.
1:00.2	I mean, it's really good. So I want to start here because I want to, there'll be a number of
1:05.1	different audiences tuning in. There will be young people who are entrepreneurs. There'll be
1:10.5	young people who are looking to work for organisations. There will be young people who are entrepreneurs. There will be young people who are looking to work for organizations.
1:13.1	There will be inspiring sportsmen and women.
1:17.4	There will be CEOs tuning in.
1:19.1	We've now got CEOs and ministers that tune in for some reason.
	...

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