Celliant - The Power of Infrared-emitting Textiles
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 8 October 2024
⏱️ 54 minutes
🧾️ Download transcript
Summary
In today's episode, Ramon Vela interviews Seth Casden, Co-founder and CEO of Celliant and Hologenix, LLC, the makers of Celliant. Seth's journey involves perseverance, innovation, and an unwavering belief in his vision.
We dive deep into the fascinating world of infrared-emitting textiles and explore how this technology can enhance performance, recovery, and even improve sleep.
In this episode, Seth and I discuss not only the groundbreaking science behind Celliant's technology, but he opens up about the challenges of building a new market and the lessons learned from over 20 years of commitment to making a difference.
Whether you're interested in how infrared works, are curious about what it takes to stay motivated for over two decades, or just want to hear about an inspiring founder's journey, you won't want to miss this one.
Key Moments:
* Seth shares a powerful story of resilience when Celliant almost had to close its doors in 2015 and how an investor's belief helped them continue.
* A deep dive into the science of infrared-emitting textiles and how they enhance circulation, energy levels, and recovery.
* The importance of staying committed and the mindset required for pushing through tough times as an entrepreneur.
* Seth's thoughts on balancing family life while pursuing a high-risk entrepreneurial venture.
* How Celliant focused on partnerships with leading brands rather than creating its own consumer brand.
Join us as we explore Seth's journey, the technology that powers Celliant, and the lessons that apply to anyone striving to make an impact. Listen in and let Seth's story inspire you to keep pushing, no matter the obstacles!
For more on Celliant, visit: https://celliant.com/
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Today's Sponsors:
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | In today's episode, I interview Seth Kastin, co-founder and CEO of SELient. |
| 0:06.3 | Seth's journey involves perseverance, innovation, and an unwavering belief in his vision. |
| 0:13.4 | We dive deep into the fascinating world of infrared emitting textiles. |
| 0:18.9 | I've never heard of this. |
| 0:20.8 | This is an amazing innovation, probably one of the most |
| 0:23.9 | innovative things I've ever covered on the show. And we explore how this technology can enhance |
| 0:28.9 | performance, recovery, and even improve sleep. In this episode, Seth and I discuss not only the |
| 0:35.3 | ground-breaking science behind Saliance technology, |
| 0:38.3 | but he also opens up about the challenges of building a new market and the lessons |
| 0:43.4 | learned from over 20 years of commitment to making a difference. |
| 0:47.7 | So whether you're interested in how infrared works or you're curious about what it takes |
| 0:52.6 | to stay motivated for over two decades or just |
| 0:55.8 | want to hear an inspiring founder's journey. You won't want to miss this one. So grab a coffee, |
| 1:02.0 | sit back, and let's dive in. |
| 1:18.7 | Hey, everyone, Ramon Vela, and this is another episode of the story of a brand. |
| 1:23.5 | Like always, we have an amazing brand and founder that we're going to feature on today's show. |
| 1:29.8 | But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more. |
| 1:40.3 | However, finding an experienced knowledgeable advisor shouldn't be challenging. |
| 1:45.9 | And that's why I'm personally recommending that you reach out to Compass Rose Ventures, |
| 1:51.6 | whether you're looking for help positioning your brand and messaging, diversifying your marketing |
| 1:56.6 | portfolio, preparing for retail expansion, or fine-tuning your existing retail strategy, or maybe |
| 2:03.6 | preparing your brand and financials for investors or acquisition. Simply visit compassroseventures.com |
... |
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