Cell-Based Meat and the Future of Food | Bruce Friedrich

The Proof with Simon Hill

Simon Hill

Nutrition, Health & Fitness, Self-improvement, Education

4.9 • 2.9K Ratings

🗓️ 30 July 2020

⏱️ 83 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #109, I sat down with Bruce Friedrich, lawyer and co-founder of the Good Food Institute, to talk about two solutions to current problems with our food system: plant-based meat and cultivated or ‘cell-based’ meat. Bruce and I discussed what exactly is wrong with the current food system and how it affects human health, planetary health, and animal welfare (including specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies, and food security). We then talked about plant-based and cultivated meats, particularly bio-mimicking meat made using cells collected via biopsy. Bruce shared his knowledge on where these industries are currently, the projections for the future, the barriers to entry, when we can expect to see cell-based meat on the shelf, and how these types of products are likely to be perceived by customers. (I apologise in advance for the slightly tinny audio from Bruce’s end in this episode – the recording software is a bit hit and miss compared to when you are in the same room! nulltheless, the information he shares is tremendously insightful.) For more insights and reflections, visit The Proof website for the full show notes. Enjoy, friends. Simon Want to support the show? The best way to support the show is to use the products and services offered by our sponsors. To check them out, and enjoy great savings, visit theproof.com/friends. You can also show your support by leaving a review on the Apple Podcast app and/or sharing your favourite episodes with your friends and family. Simon Hill, Msc, Bsc (Hons) Creator of theproof.com and host of The Proof with Simon Hill Author of The Proof is in the Plants Watch the episodes on YouTube, or Listen on Apple/Spotify Connect with me on Instagram, Twitter and Facebook Download my complimentary two week meal plan and high protein plant performance recipe book

Transcript

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0:00.0	Hey there, I've got a very quick message to share with you before we jump into the episode.
0:08.1	Let's keep this under 30 seconds, shall we?
0:11.5	This episode is proudly brought to you by Amille.
0:13.7	Amille is a plant-based wellness company focused on formulating evidence-based supplements
0:18.2	to optimize our health.
0:20.0	I personally take Amille's essential aid multi-nutrient, so I start my day, which contains
0:25.0	eight essential nutrients in the right forms and dosages to perfectly complement a plant-rich
0:30.1	diet.
0:31.1	Amille offers no magic pills or hyperbolic claims, just good quality supplements that
0:36.3	we can trust.
0:37.3	To check out Amille and get 10% off your first order, visit theproof.com forward slash
0:42.5	friends.
0:43.5	I'll pop a link to that in the show notes.
0:46.5	It's really just like cultivating a plant.
0:51.8	You can take a cutting from a plant or a seed from a plant and you'd bathe that seed
0:56.6	in nutrients and the plant grows.
0:59.8	In this case, you take that biopsying size of a sesame seed from an animal.
1:04.8	You bathe those cells in nutrients and the cells will provide in growth.
1:10.6	Because there are no animals involved, you don't need antibiotics, which literally means
1:15.3	anti-life.
1:16.3	You don't need pesticides or herbicides for cultivated seed food.
1:20.2	You're not going to have the dioxins or the mercury that's left in fish flesh.
	...

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