Celebrity Endorsement Won't Make You Successful - Brett Berish (Clip From Episode #234)

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 3 April 2022

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

Having the co-sign of well known people or celebrities doesn't always guarantee success of a brand, service, or product. Brett Berish shares with us the truth behind what pushed his brands to the next level. This is a clip from " "A Message In A Bottle", Episode #234"

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Transcript

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0:00.0	Ladies, gentlemen, welcome to the colorful world of Skittles.
0:03.9	Skittles brings you a jolt of five fruity flavors in every bite,
0:08.3	giving you the chance to taste the rainbow like never before.
0:11.2	Break free from the ordinary day-to-day with the help of Skittles, Chewy Candy.
0:15.5	Gittles is a must in my candy jar.
0:17.7	Movie snack, even my secret, so an afternoon pick me up.
0:21.2	And I don't even care who knows it.
0:23.2	At a splash of joy to your day with Skittles,
0:25.7	there's nothing better than fruity fun that tickles your taste buds.
0:29.2	Taste the rainbow.
0:30.4	So I'm listening to you and you mentioned
0:32.6	it wasn't so much about the celebrities holding up the bottle.
0:36.0	So how do I do that?
0:37.8	Because Rick Ross, believe it or not, has had on my shirt.
0:40.8	So how do I do that without focusing so much on the influencers?
0:45.4	How do I, from my brain?
0:46.8	I think...
0:48.2	Don't get me wrong.
0:49.1	I think influencers have a huge effect.
0:51.3	There's no question.
0:53.0	So whether that's Coke, paying, you know,
0:57.2	Cindy Crawford, Justin Bieber, to be a spokesperson,
	...

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