A Message In A Bottle - Episode #234 w/ Brett Berish

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 4 April 2022

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss :

His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it.
Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business.
Selling Ace of Spades: how it launched him into being able to produce other brand ideas.
The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from .
Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."
Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it.

and so much more!

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Transcript

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0:00.0	I don't know, maybe it's because I'm getting older, but I think being honest and transparent
0:04.3	is really healthy for people like me when I was in my 20s and 30s, who thinks it just
0:09.7	looks so easy.
0:11.8	When you look around and you hear about people's success, I have all these great brands.
0:16.2	I lost my house.
0:17.7	I stopped paying my taxes because I put, I, sorry, I stopped paying taxes because I put
0:23.9	all my money in my business.
0:25.5	I, the IRS, swept my bank account.
0:28.1	I lost my house because I stopped paying my mortgage because I put it all in the business.
0:32.8	It was horrifying, horrifying, but I stuck it out, and here I am, but, but it sucked.
0:41.0	It was really hard.
0:42.6	Nothing is freaking easy.
0:43.6	I don't, nothing is easy.
0:45.6	If it was easy, everyone would be doing it.
0:48.3	But that mentality got me here because now I think differently, you know, I think differently.
0:54.6	That's what matters.
0:55.6	And three, two, one.
1:00.8	You're listening to The Real Social Proof Podcast with Mr. Sleegus Fusaka Sonsale, David
1:06.8	Shand.
1:07.8	Let's get it.
1:08.8	Welcome to another edition of The Social Proof Podcast, we're here live in Atlanta with
1:13.6	the Morning Meetup family.
	...

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