Cassandra Thurswell on The Power of Micro-Intentions

The goop Podcast

Goop, Inc. and Audacy

Society & Culture, Education, Self-improvement, Health & Fitness

4.4 • 7K Ratings

🗓️ 18 February 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The goop Podcast, Gwyneth Paltrow sits down with Cassandra Thurswell, founder and CEO of Kitsch, to talk about how seven failed business attempts, a handful of handmade hair ties, and a one-paragraph business plan led her to building a global beauty empire. Thurswell shares the unfiltered realities of bootstrapping, the secret to creating viral products, and the mindset shifts that kept her going—all while staying true to her brand’s mission of accessibility, sustainability, and innovation. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	When you are pioneering anything or introducing new ideas to the culture, you get criticized.
0:09.0	You do?
0:10.0	Yeah. Did you hear about that?
0:12.0	I didn't find the one. I found someone I respected and we made it the one.
0:17.0	In a sort of longing kind of view of love, people understand each other as if by magic.
0:22.4	Nothing in itself is addictive on one hand. And in the hand, everything could be addictive if
0:27.2	there's an emptiness in that person that needs to be filled. I now know that nobody changes
0:32.5	until they change their energy. And when you change your energy, you change your life.
0:38.1	I'm Gwyneth Peltro. This is the Goop Podcast, bringing together thought leaders, culture
0:44.4	changers, creatives, founders and CEOs, scientists, doctors, healers and seekers. Here to start
0:51.6	conversations, because simply asking questions and listening has the power
0:56.1	to change the way we see the world.
0:58.7	Here we go.
1:01.4	Welcome back to the Goop Podcast.
1:04.0	Today, I'm super excited to be talking with Cassandra Thurswell.
1:08.1	She is the founder and CEO of Kitch, which is a brand that completely changed
1:13.2	the way we think about everyday beauty essentials. You know them for their viral heatless curlers
1:19.1	and eco-friendly shampoo bars and, of course, the hair ties that started it all. What's even more
1:26.0	impressive is how Cassandra built the business with no investors,
1:30.4	no outside funding, just sheer determination. Unbelievable, you can find Kitch in over 27,000
1:37.9	stores worldwide, and they're completely reshaping the way we think about accessible, sustainable
1:42.9	beauty. I was really thrilled to get to sit down with Cassandra, who was just so inspiring and has me still thinking about micro intentions.
	...

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