Cassandra Stavrou - Kickstarting a British snack revolution and the importance of International Women's Day

Jimmy's Jobs of the Future

Boxlight Creative Studio

Careers, Business, Technology

5.0 • 1K Ratings

🗓️ 9 March 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's interview is with Cassandra Stavrou, co-founder of PROPER Snacks. One of the top female entrepreneurs in the UK, Cassandra helped to kick-start the revolution in the snacking industry that has gripped the UK for nearly a decade. I've been incredibly excited for this episode and Cassandra shares candidly her experience on everything from founding an iconic British Brand to being a female founder in a male-dominated world.This episode is part of our campaign for International Women's Day. You can see our other bonus episodes on our podcast page, each one shining a light on the amazing female entrepreneurs we've had on the show. In this episode we discuss: What is behind the name proper- and how it formed the company's ethos Why Cassandra is obsessed with an emphasis on product and following the advice of ‘keeping the main thing, the main thing’. The moment She thought ‘I have something here’ and how people can scale their lockdown hobbies How Top Gear gave her the inspiration for her first product What Cassandra had to go through to get that initial £10,000 to start the business- and her low moments in this journey The things that drive Cassandra toward success Her first hire at Proper and the importance of prioritizing sales What the next ten years of food innovation will look like Jobs of the future in food How to maintain culture when growing so fast and the problems of over-complicating culture Becoming a B-Corp so early on Mentors on her journey The importance of international women’s day Hiding her pregnancy during negotiations to sell her business Pass the mic- the entrepreneur Cassandra wants to shine more light on Subscribe so you don't miss any new episodes, releasing every Wednesday.You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politicsFor more information on partnering with us please visit our partnerships page here.Also make sure you subscribe to The Shift, you can find it here on Spotify or on Apple Podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to Jimmy's Jobs of the Future, and to this special international women's day
0:12.3	episode with Cassandra Stavru, the founder of Propocorn.
0:18.0	I'm sure we've all come across Propocorn because it is one of the most iconic brands in
0:23.7	the United Kingdom.
0:25.4	It has become a staple part of the Neil Deal available in supermarkets up and down the
0:31.4	country, and Cassandra was very much at the forefront of the healthy snacking revolution
0:37.6	that we've seen in the United Kingdom, which she talks us through, and how she has started
0:43.8	that ten years ago.
0:45.4	And it is our marquee episode of International Women's Day.
0:49.5	We've been having an International Women's Week almost here by highlighting some of our
0:55.2	favourite episodes of the inspirational women that we've had on the podcast since we
1:01.8	started 18 months ago.
1:04.2	You can't argue with the numbers when it comes to female entrepreneurship, and you see
1:10.2	the huge disparity that exists in the funding world with just a couple of percent from
1:16.9	angel investors and venture capital going into female entrepreneurs.
1:21.5	So that's why we're highlighting them on this show because it's a small thing that we
1:26.6	can do, and we will always endeavour to have a balanced guest list that come on this show
1:33.4	to talk about the jobs and the companies that they're building.
1:36.7	I've been doing some data crunching of our own for this podcast.
1:41.2	And since we started, we have had about 200 pictures also for various guests from PR
1:49.0	firms and so on.
1:50.8	98% of those are for men, and that is a small indicator of the challenges that still
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