Cassandra Grey: Violet Grey Founder

Second Life

Who What Wear

Fashion & Beauty, Society & Culture, Personal Journals, Arts, Business, Careers

4.8 • 3K Ratings

🗓️ 4 June 2018

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 16 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.

Transcript

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0:00.0	From MyDomain.com, this is Second Life, a podcast spotlighting women who have truly inspiring
0:11.7	careers.
0:12.7	We're talking about their work journeys, what they've learned from the process of setting
0:16.5	aside their doubts or fears, and what happens when they embark on their second life.
0:21.4	I'm your host, Hillary Kerr, and today I'm talking with Cassandra Gray, the founder of
0:26.1	the Content and Commerce Beauty Company, Violet Gray.
0:29.6	If you're a beauty junkie like me, it's a must-read and a must-shop, especially if you're
0:34.6	interested in brilliantly curated luxury beauty products.
0:38.2	Which, let's be honest, who isn't?
0:40.8	They have the most incredible contributors and industry experts weighing in on Hollywood's
0:45.5	most covetable makeup, skincare, hair care, and more.
0:48.9	Plus, there's also a store on Melrose Place in West Hollywood that is a literal jewel box
0:54.7	of gorgeousness.
0:56.5	Launched in 2012, Cassandra has created this unquestionably cool destination for beauty
1:02.6	inspiration and shopping, and I'm truly such a fan.
1:07.3	But of course, one doesn't wake up one morning and just become a mogul who's reimagining
1:11.8	the way that people consume and shop for beauty products.
1:14.8	No, that's a Hollywood fairy tale.
1:17.1	Instead, the journey to Violet Gray took a lot of hard work in different twists and turns
1:22.0	and reimagining, which is why I'm so glad to welcome Cassandra to the show to share
1:27.0	her story.
1:28.5	Now, on Second Life, it's Cassandra Gray.
	...

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