[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 19 August 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes. I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional stream of revenue. What I love most about Becca’s story is that she didn’t overthink it. She got scrappy, listened to her audience, and built something that aligned with her zone of genius. Her AI tool, Custom Codey, isn’t replacing her. It’s amplifying her voice, supporting her audience while she prepares for maternity leave, and keeping her business moving even when she steps away. If you're building a course or already have one, and you're curious about how AI can elevate your offer, this episode is for you. Becca is an amazing example of what’s possible when you think creatively, take action, and serve your audience in new ways. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You don’t need to bundle everything into one offer – Becca’s offers serve two different audiences. She listened to what people actually needed and met them where they were. 2️⃣ AI can sound like you… when you teach it to – Becca trained her custom GPT with her course content, proprietary processes, and point of view so it delivers answers just like she would. 3️⃣ Done is better than perfect – She launched her AI tool using a Notion page and a buy link, proving you don’t need fancy tech to start. You just need a clear idea and the willingness to get it out there. RESOURCES MENTIONED IN THIS EPISODE: What’s standing between you and your next $100k? Head to amyporterfield.com/quiz to take the 3-minute assessment and find your sneaky hidden business bottleneck (+ how to fix!) Get the six steps that Becca took to create Custom Codey at customcodey.com/amy Be the first to know about Digital Course Academy - doors open in September! amyporterfield.com/dca Check out FormWise.AI MORE FROM BECCA Sign up to chat with Custom Codey: customcodey.com Learn more about Becca’s course: insidethesquare.co Follow Becca on Instagram: @thinkinsidethesquare MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:11.2	Don't try to think of a model of intelligence that's just going to regurgitate information
0:15.8	somewhere in your course. You need to think of a model of intelligence that applies your
0:20.1	expertise and gives
0:21.4	that extra edge that you can train it on based on your own expertise. I have an older sister.
0:31.5	She's two years older and she is so, so bossy. Ask her. She'll even tell you that she's bossy. We couldn't be more
0:40.0	different. She married her high school sweetheart. I didn't get married till I was 30. She's still in
0:46.1	the town that we grew up in. I've been gone for many, many, many years. She has two kids.
0:52.4	I have a stepson. So we are very different, but love each other very much.
0:56.9	And we have one thing in common. Like literally, I'm telling you, there is one thing that we have
1:02.1	in common the most. And that is that we both are teachers. Now, we're teachers in very different
1:07.7	settings. She is a first grade teacher and has been for many, many years
1:12.7	since the day she got out of college. And obviously, I teach in a different setting. But we both
1:19.2	teach. And again, well, our classrooms look totally different. There's something we both get lit up
1:26.4	about in exactly the same way. It's that moment
1:30.4	when a student takes what you've taught them and they run with it. They make it their own. They get
1:36.0	creative and they do something even bigger than you imagined. So if you've ever taught in any
1:43.3	capacity, and most of my audience has, you know exactly the
1:47.7	kind of moment I'm talking about. It's like the best feeling when you see them just crushing it.
1:54.9	And today's guest, Becca Harpane, gave me one of those moments. She's a student of mine from
2:00.5	Digital Course Academy who
2:01.9	used my program to create her course, which is called Beyond the Basics, Advanced CSS for Squarespace,
	...

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