What do you get when you combine simplified digital marketing, proven ROI strategies,

and Metallica blasting from his headphones? You get Rick Moore ready, of course. So strap in,

grab your bulletproof coffee, and get ready because this is the art of pay traffic. Here's Rick.

What's up, my friends? Welcome back to the Art of Pay Traffic podcast. This is episode number 189. Thank you so much for coming to

hang out with me today. Really appreciate it. I hope you're having an awesome day, whatever you're up to

today. I'm your host, Rick Mulready, and I'm here to simplify online marketing strategies for you

so that you can scale and create consistent income and freedom in your business.

Now, on the show today, I'm joined by a woman by the name of Devony Freeman, who runs a social media marketing business here in San Diego.

And it's called

Heart Centered Social, where she works with both online and local businesses. And a big part

of her business is managing Facebook ads for those online and local businesses. And one area

where she's found a lot of success, which is why I invited her on the show to hear to talk about,

is using Facebook

ads to drive into a five-day challenge. And I asked her to come on the show today to share

some case studies of challenges that she's run not only for her own business, but as well as those of

her clients. And so today you're going to learn how she generated $57,000 by using a challenge.

This is for her own business that had just 500 people in it. We talk about how she uses

challenges to sell high ticket programs, what every challenge needs in order to give it a chance

to be successful. Devonys shares a case study of a client who had a $100,000 month

by running a challenge to cold traffic. We talk about Deviny's strategies for making compelling

Facebook video ads, how to use a Facebook group in your challenge strategy, and why you don't

need to have a huge audience going through your

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