What do you get when you combine simplified digital marketing, proven ROI strategies,

and Metallica blasting from his headphones? You get Rick Moore ready, of course. So strap in,

grab your bulletproof coffee, and get ready because this is the art of pay traffic. Here's Rick.

Hey, what's up, my friends? Welcome back to the Art of Pay Traffic podcast. This is episode

number 190. Hope you're having an awesome day today, whatever you're up to. Really appreciate

you coming to hang out me today. I'm your host, Rick Mulready, and I'm here to simplify

online marketing

strategies for you so that you can scale and create consistent income and freedom in your business.

Now, on the show today, I'm going to be sharing with you the biggest mistake that I see people

making with their Facebook ads, which is really keeping them from the results that they

truly want to be achieving

with their ads. And oftentimes, that's inexpensive leads and sales, right? And no,

unfortunately, this is not the shiny, sexy new feature that you're not taking advantage of

in Ads Manager. If you've read the book, the one thing, by the way, if you've not read the book

the one thing, it's awesome. You should definitely check it out. But if you have read it,

you know that the concept of the book, though, of the one thing is what is the one thing that

you can do such that by doing it, everything else will be easier or unnecessary? And that's

really what we're going to be talking about here

today with regards to Facebook ads. It's actually one of the most fundamental elements of marketing,

yet most people breeze past it. Because as you're going to see today, it's work. It's a lot of work

that you need to do before you even get into setting up your Facebook ads. And

even though it's fundamental, I see this issue across the board from people just starting out

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