Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Millman from design observer.com.

This is the 10th anniversary of the podcast,

10 years of designers and other creative types talking about what they do, how they got to be

who they are and what they're thinking about.

On this program, branding expert Carolina Rogul talks about how to update a brand and

why sabbaticals are a good idea.

Best decision of my life by the way.

It was all about conquering my fear and letting go that very well-planned life.

Here's Debbie Milman. Brands are like characters in the daily drama of consumer life.

But what makes some brands stars?

Why did most brands never become household names? Does it have to do with product

quality? With the logo and other design elements? With advertising and social

media? With the leadership of the brands parent company?

These are the sorts of questions we ponder here

at the Masters in Branding Program

at the School of Visual Arts.

One of my colleagues in the program is Carolina Ragole, who has been building some of the world's

best-known brands for over a decade.

Her new book about the fundamentals of branding is called Star Brands, a

brand manager's guide to build, manage, and market brands.

...