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Second Life

Carla Rockmore: Fashion Influencer and Designer

Second Life

Who What Wear

Fashion & Beauty, Arts, Careers, Personal Journals, Society & Culture, Business

4.83K Ratings

🗓️ 16 February 2026

⏱️ 51 minutes

🧾️ Download transcript

Summary

Carla Rockmore is a fashion influencer and designer. She began her career in retail before transitioning into the design department, utilizing fundamental skills acquired during her fashion trade school education. Rockmore developed her creative vision across categories, designing everything from ladies’ dresses for high-end department stores to licensed children’s sleepwear for Disney. She pivoted into content creation during the pandemic, when she found herself in need of a creative outlet while all of her projects were on hold. Her career online started in her fifties, posting TikTok videos of herself getting ready in hopes of teaching other women how to express themselves through clothing. Before she knew it, Rockmore was dubbed “the Carrie Bradshaw of TikTok” and quickly became a fashion authority known for her iconic two-story closet. Today, she has almost two million followers, and she does it all while continuing her work as a designer with her clothing line, the Carla Rockmore Collection, which you can shop now on QVC.

Transcript

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0:00.0

Hi everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast, spotlighting women who have truly inspiring careers.

0:17.8

We're talking about their work journeys, what they've learned from the process of setting

0:21.6

aside their doubts or fears, and what happens when they embark on their second life.

0:27.3

Today on the show, I'm speaking with fashion influencer and designer Carla Rockmore.

0:33.3

Carla is best known for incredible styling advice in her iconic two-story closet that serves as a backdrop in all of her videos.

0:42.3

But before she made her debut on social media, Carla started her career in retail before she moved into the design department at high-end stores like Buffalo jeans.

0:53.3

From there, Carla's work ranged across categories,

0:57.0

from making dresses for department stores, to designing licensed children's sleepwear for big

1:02.5

names like Disney, to creating her own fine jewelry line. But everything was put on hold when the

1:08.3

pandemic hit. It was during lockdown that Carla decided to

1:12.0

start filming herself getting ready, putting together fabulous outfits, and teaching women how to

1:16.9

express themselves through fashion. People immediately fell in love with her, and in her first

1:22.6

week on TikTok, she gained hundreds of thousands of followers. Today, she has almost two million.

1:30.4

Carla's also returned to her roots as a designer with her fashion line, the Carla Rockmore

1:35.2

collection that you can shop on QVC, and she has big plans to drop several new collections

1:41.6

this year. I am so excited for you all to hear from her.

1:46.2

Now, on Second Life, it's Carla Rockmore.

1:51.5

All right, Carla, are you ready?

1:53.8

Sure.

1:55.0

Okay, excellent.

1:56.1

We like to start at the beginning.

1:58.0

So, what did you study in school?

...

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