Capture the Heart and the Mind Will Follow with Roy H. Williams of Wizard of Ads

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business:entrepreneurship, Business

5.0 • 548 Ratings

🗓️ 25 July 2022

⏱️ 103 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s show, we are putting Roy H. Williams in your passenger seat to discuss how the concept of story plays a vital part in accomplishing your message. Whether it is advertising on the radio or marketing yourself in the home, the story matters. So often we try to talk about quicker, faster, better, and the list goes on; but what about the story? What about how a product is going to make a difference? What about how your service makes someone feel? Every purchase is an emotional one and as such the heartstrings must be tugged with a picture, either physically or verbally. Roy H. Williams is the master story teller. A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, “What makes people do the things they do?” And he’s been using the things he’s learned to stimulate miraculous growth for his small business clients for more than 25 years. His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe and have been named the Wall Street Journal’s number one Business Book in America as well as New York Times bestseller. With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is now serving the advertising and marketing needs of business owners around the globe. Roy joins the show today to share his expertise on making yourself and your business memorable and moving.

Transcript

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0:00.0	Now, the most important thing I'm going to say today is this. If you win the heart, the mind will follow.
0:09.0	Because the heart will always create logic to justify what the heart has already decided.
0:18.1	When the heart and the mind will follow,. Just make people like you. Make people
0:21.9	wish they knew you better. Make people wish they live next door to you and could just chat
0:26.7	with you anytime they wanted to, you know, walk across the yard. And they will buy from you.
0:37.1	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.
0:48.9	More than a podcast, Waste No Day is a credo, a determination, a mindset.
0:54.5	It is a never-ending discipline. It is a never-ending discipline.
0:56.6	It is a refuse to lose pursuit.
0:59.1	It is a wake-up call every morning to waste no day.
1:03.1	Now here's your host, Brian Burton and Nate Minnick.
1:28.3	Hey. Hey, welcome to another episode of the Waste No Day podcast. Your host, Nate and Brian are hanging out with you once again, and we are looking forward to bringing on Roy H. Williams to the show today. That's right. The Wizard is joining us for a conversation about how to make yourself a better marketer. And that is from a business perspective as well as from a personal
1:34.6	perspective. And we're looking forward to that conversation. But first, we're going to break down
1:38.0	that idea for you ourselves. And we're turned into Brian for our quote. A good story often increases
1:44.0	the saleability of an item without increasing its actual value.
1:49.7	Roy H. Williams.
1:50.9	All right, all right.
1:52.0	So that's what I'm talking about right there.
1:53.4	It's the story that goes with it that really brings a lot of impact, right?
1:57.5	Yeah, it's more, it's crazy.
2:00.1	But how many items can you think of that have that like
2:03.1	i forget what is that chateau that bottle of wine that someone had that was like from the
	...

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