Give me a minute. They say a good name is better than great riches.

But does that really apply to the world today? You better believe it.

You screw up and show yourself to be a non-integrous person in business today.

The world finds out on social media in about seven minutes.

But really it's about more than being fearful of being exposed on social media. It's about

the actual satisfaction you get when you put your head on the pillow at night because you're

doing the right thing all the time. CS Lewis said, integrity is what you do when no one is

watching. We live in a world where everyone is watching all the time. So let's make

sure we get clear on our values. Roy Disney would say, when your values are clear, your decisions

are easy. So when the stakes are high, that's when your character gets to shine the most.

Join me today, and I'll show you why a good name is more desirable than great riches.

Top of the morning. I'm Brian Bafini. Everyone says integrity matters in business, right up until it becomes inconvenient. Then it gets real. Living out your

values isn't about slogans or mission statements. It's about making the tough calls. Keeping your word

and doing the right thing, even when it costs you time, money, or a quick win. The funny thing is,

the businesses that play the long game with integrity,

they don't just sleep better at night,

they build stronger relationships, better reputations,

and results that actually last.

In today's blueprint, I'll share a personal story,

where I witnessed an active integrity that changed my life forever.

As I try to share with you a blueprint for success, I've also received a blueprint,

especially from my father and grandfather. Now, if you've ever heard me present anywhere at all in the

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