Can You Have an Unlimited SEO Budget? #1734

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 May 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

Can You Have an Unlimited SEO Budget? In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can You Have an Unlimited SEO Budget?. [00:29] Common questions around budgeting for SEO. [01:02] The law of diminishing returns and what this teaches us about reallocation. [01:20] How impatience for results and returns can stifle success. [01:55] Using a stop-start approach to SEO with a big budget. [02:11] Using more money on SEO than paid media and why we recommend this. [02:37] The slow and steady approach to SEO for young businesses and websites. [03:07] That is it for today! [03:10] Don't forget to rate, review and subscribe! Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.4	Today, we are going to talk about if you can have an unlimited SEO budget.
0:56.2	It's so funny.
0:57.2	So Eric and I both have agencies and companies hit us up and they ask us, what should we
1:01.1	spend on SEO?
1:03.1	Most of the time, people come to us and they're just like, yeah, I want to spend funny enough
1:08.1	the least amount as possible.
1:09.9	And then sometimes people have budgets of 100,000 a month, 200,000 a month, sometimes even
1:14.5	bigger and get into the multi-millions a month.
1:17.2	But every once in a while, actually more than every once in a while, we have entrepreneurs
1:21.6	that will tell us, hey, I'll spend as much as possible on SEO.
	...

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