7 Underrated Marketing Channels #1735

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 15 May 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

7 Underrated Marketing Channels In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Underrated Marketing Channels. [00:38] LinkedIn is strong from an organic and paid standpoint. [01:27] Accessing influential people on Twitter. [02:25] What was old is new again, such as direct mail! [02:53] Snapchat ads work as well as Instagram ones but are cheaper. [03:06] Audio continues to grow making podcasting advertising very effective. [03:47] Don’t forget about Pinterest for B2B and B2C! [04:25] Open rates are still very high when it comes to text advertising. [04:59] That is it for today! [05:00] Head over to marketingschoo.io/live to learn more about our live events! Links Mentioned in Today’s Episode: audience.co community.com Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.1	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right, today we're going to talk about seven underrated marketing channels because
0:55.5	we want to give you an opportunity to expand beyond Facebook, Google, Amazon, and all
1:02.3	these other big channels, right?
1:03.5	So look, there's a lot of opportunities out there just depends on what you're looking
1:06.8	for.
1:07.8	I think from a B2B perspective, it seems fairly obvious, but it's still really underrated.
1:12.1	Keep in mind, when I mentioned LinkedIn as an underrated marketing channel, you have to
1:16.1	understand that Microsoft owns them.
1:19.0	And when you have one of the biggest companies in the world backing you, they're constantly
1:22.9	making the ad platform better.
	...

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