Can ‘Choose Rich’ Nick Create the Barstool Sports of Crypto? - Ep. 964

Unchained

Laura Shin

News, Tech News, Business News

4.6 • 1.3K Ratings

🗓️ 28 November 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Thank you to our sponsor Uniswap! Nick O’Neill has become one of crypto’s biggest viral sensations over the past year with his “Choose Rich Nick” persona. But beyond a content creator, he is a business man and developer. In this Thanksgiving/Black Friday episode of Unchained, he discusses how he stumbled into internet fame, the man behind the persona and how he intends to become the Barstool Sports of crypto and NFTs. He also delves into what really happened at the controversial Avalanche yacht party and what it was like being viewed as “gay” for doing theater as a child. Plus how he feels about attacks on his looks and the secret to his success. Guest: Nick O’Neill, CEO & Co-Founder of BoDoggos Links: Unchained: Avalanche’s Unlocked Supply of AVAX Set to Increase by $350 Million Coinbase Buys Cobie’s ‘Up Only’ NFT and Echo in $375 Million Deal Timestamps: 🚀 0:00 Introduction 🧏 1:42 How Nick stumbled into internet fame 🤔 9:16 Who is “Choose Rich Nick” actually? 💡 12:23 Where Nick draws the line with the ‘Choose Rich’ persona 💥 13:22 How Nick wants to create the Barstool Sports of crypto and NFTs 💃16:33 Nick explains the “hot girlfriend” arc and drama 🤯 20:31 What REALLY happened at the Avalanche yacht party 📽 30:06 How Nick got into crypto 😕 35:08 Nick on being viewed as “gay” for doing theater as a child 💡 38:43 How Nick feels about the jabs at his looks 🧠 43:25 The most important ingredient to his success Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey all, before we begin, I've got some exciting news to share. We've been working on something
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1:46.2	So I was like, I hope this goes viral. I was initially disappointed because it wasn't getting a
1:52.0	ton of traction. And then Kobe posted that thing and I'm like, boom, we got it. Like we were like
1:58.0	literally celebrating. There was definitely internal consternation at
2:03.1	Avax because they're like, guys, this is not the type of marketing that we want, which is like
2:07.2	literally a board member got involved. There was all sorts of stuff. But then the CEO played along
2:12.7	and like tweeted something, which we didn't even ask him. He thought it was funny. There was, uh, oh, my God.
2:18.8	And then I was like, oh, I'm going to get lawyers involved with this.
	...

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