Can a PSA end a pandemic?

Post Reports

The Washington Post

Daily News, Politics, News

4.4 • 5.1K Ratings

🗓️ 2 April 2021

⏱️ ? minutes

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Summary

As more vaccines become available in the U.S., the problem stops being supply and starts being how you get everyone to take one. Ariel Plotnick reports on the public health effort to bring the vaccine-hesitant around to getting a shot.

“We want to be educated, not indoctrinated,” say Trump voters wary of coronavirus vaccines. Dan Diamond reports on the findings of a focus group he sat in on last month with vaccine-hesitant Trump voters.

“We can do this”: Biden unveils pro-vaccine TV ads and a network of grass-roots leaders to push vaccinations. The administration plans to spend more than $10 million on the ad campaign in April.

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Transcript

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0:00.0	From the newsroom of the Washington Post, this is Post Reports.
0:06.0	I'm Martine Powers.
0:08.1	It's Friday, April 2nd.
0:10.0	I am open.
0:11.0	Hello.
0:12.0	Hello.
0:13.0	Good one, Zach.
0:14.0	Okay.
0:15.0	Let's just start by having you tell me who you are and what you do for the post.
0:25.0	Oh, it's really funny to be on the send-in of that question.
0:31.0	Ariel Platnik is an audio producer for the post.
0:33.6	And she spoke to Lena Muhammad about these efforts to better understand vaccine hesitancy.
0:40.1	Researchers want to know who are the people who are hesitant.
0:43.4	And where does that skepticism come from?
0:46.0	And how can public health officials change people's minds and get them comfortable with getting
0:50.2	a vaccine?
0:51.7	And that's where this group, the ad council, comes in.
0:54.9	They've released this PSA that takes a strategy that is somewhat surprising.
0:59.6	I want to start actually by playing you some tape.
1:03.0	The COVID-19 vaccines become available.
1:05.5	You might be asking yourself, should I get it?
1:08.1	And if I do, will I be able to go about life without putting my family at risk?
	...

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