Calibrate The Brand

Cat & Cloud Podcast

Cat & Cloud

Education

4.8 • 727 Ratings

🗓️ 12 April 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

What is cool and how does that affect what we do? Chris and Jared discuss how a brand can be dialed in, and act as a platform for doing new things. Your hosts:  Baca's Blog: www.realchrisbaca.com  Jared on IG: www.instagram.com/jared_truby Your editor:  Sam on IG: www.instagram.com/stoked.sam Our sponsor:  Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Transcript

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0:00.0	Uh-huh. Uh-huh. Yeah. Uh-huh. Oh my God, bro. You're actually touching so many emotions that I'm having right now.
0:09.9	I've been having a lot, too. I wrote down this morning. I got up and I started to write down. I tried to write a manifesto about what makes a company or an organization cool.
0:23.5	And that's something that I've been struggling with, articulating the cool factor.
0:29.6	Yeah.
0:30.1	When you said cool, I'm like, I don't even know how to go there.
0:32.4	Exactly.
0:33.0	What does it mean?
0:34.1	So is it different, though, to everybody?
0:35.9	Go on.
0:36.4	No one.
0:36.5	Yes.
0:37.1	Yeah.
0:38.0	Absolutely. This is the challenge. Absolutely. It different though to everybody? Go on. No one. Yes. Yeah. Absolutely.
0:38.7	Right.
0:38.9	This is the challenge.
0:39.9	Absolutely.
0:40.4	It's different to everybody.
0:42.8	So there's one, there's one part that is, fuck, this is just going to be a whole fucking
0:50.7	wormhole.
0:52.0	So there's a few things.
0:54.5	There's like good.
0:55.9	There's,
	...

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