In this episode of TDE Rob explains how you can improve your sleep by becoming more strategic and less operational within your business. Rob also covers the importance of marketing and sales within your business and how you can make improve your systems so that your business becomes more sustainable.    KEY TAKEAWAYS Mark and I draw half of the profit and reinvest the rest back into the business and have done for several years. Look at what your net profits are, look at what you’ve got in your retained profits and make a goal of withdrawing X amount and retain X amount. You’ve got to feel like you’re earning enough out of your business to feel grateful to be in your business otherwise you’ll resent your business if you’re working in it all of the time and the profit is always a promise for the future but not today When you hire staff, try your best to make sure that they’re revenue-generating and their salary is paid for by their job. People will react in an emotionally volatile way and will be more susceptible to ‘get rich quick’ things when they’ve got not any money or are in debt. The more strategic and less operational you are within the business, the easier you’ll be able to sleep at night. Most people don’t focus enough on marketing, the solution to most cash flow problems is marketing and sales. Building multiple streams of leads doesn’t mean doing all streams at once. Have a budget and save 20% of that budget to spend on testing on new marketing streams. BEST MOMENTS ‘Free markets rely on competition forces, continual improvement and innovation.’ ‘Always reinvest enough money for improvements to the business.’ ‘People think salaries are a lot of risk but it’s not.’ ‘When you’ve got a wall of cash you’re more likely to make better choices.’ ‘Prepare for growth, grow, repair after growth and repeat.’ ‘Have multiple streams of marketing.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com