Are you ready to quit smoking? A little support can go a long way. Nicaret can

increase your chances of quitting by up to 60% versus willpower alone, because when

you're dealing with a stressful commute, it's tough to work, or a night out with friends.

Your willpower could use a little help now and then. Nicaret gum fights cravings fast,

to help give more power to your willpower. Find out more at nicaret.co.uk, Nicaret 2

milligram gum contains nicotine, stops smoking aid, requires willpower, always read the label.

So we have the great resignation. Millions of people are quitting their jobs in pursuit of

better jobs. And we're seeing that for a lot of folks, finding that better job has meant

actually saying goodbye to working for someone else altogether. Ronnie Mola from Recode,

what's going on? So a lot of these people are starting their own businesses. They don't want

someone else to be their boss. They want to be their own boss. And we've seen a record

number of applications for new businesses. The number of people in America filing the paperwork

to start a business hit a record 5.4 million in the year just ended. The Census Bureau says that

new business applications are 30 percent since 2019. Importantly, the people starting these

businesses now are a much broader swath of Americans than it's previously been. You have a lot more

women and people of color, even people without college degrees. And that could sort of reverse a

decades-long decline in the rate of new businesses.

And what do we know about all these new businesses? Well, we know that some of the biggest jumps

are in industries like retail, especially non-store retail, where you don't have to have a location.

And that's for a variety of reasons. In the pandemic, people aren't going to physical

locations as much. Also, the barrier to entry is easier because you don't have to build a store.

You could just kind of open up something on an online platform. You also have lots of people

...