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slash voxpod from the vox media podcast network this is Channels with Peter Kafka.

That's me.

I am also the chief correspondent at Business Insider.

Thank you to all of you who had nice things to say about the Michael Lewis episode last week.

I liked it, too.

This week, we've got a chat with someone I've talked with multiple times over the years.

That is Jonah Peretti, the CEO and founder of BuzzFeed. BuzzFeed. This week we've got a chat with someone I've talked with multiple times over the years.

That is Jonah Perretti, the CEO and founder of BuzzFeed.

BuzzFeed, as you know, was one of the most buzzy publishers, the 2010s, that weird go-go era for digital media.

It now seems very long ago.

But at the time, lots of reasonable people thought BuzzFeed represented the future of media.

And like lots of other sites that hitched their future to Facebook, it has been in decline for some time.

Now Peretti is trying to bring it back, which involves making social media you feel good about and then hosting it on his own social media platform, question mark.

You are most likely, probably, maybe rolling your eyes as you listen to us.

I have some questions myself.

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