Welcome to Food for Thought, an award-winning podcast that explores and celebrates what it means to live a life

motivated and defined by unconditional compassion and optimal wellness. My name is Colleen Patrick

Godreau. I am your host. You can find me at Colleen Patrick Goodrow, or joyfulvegan.com.

You can find me on social media, especially Twitter, Instagram, and Facebook, and you can subscribe

to Food for Thought at iTunes, Stitcher, Google Play, SoundCloud, and now Spotify, which is new

and fantastic. You can follow Food for Thought on Spotify. And thank you for sharing this podcast,

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Food for Thought, which you can do at patreon.com slash Colleen Patrick Goodrow, or you can just go

to joyful vegan.com. Today's episode is When Meat Corporations by Vegan Companies

Selling Out or Buying In. Hi, everyone everyone and congratulations. According to the United

States Department of Agriculture, the USDA, dairy milk consumption has fallen 25% from 1996 to 2016.

And just in the past five years per capita consumption of cows milk has dropped 13% while in Europe it has fallen 4%.

Tom Gallagher, Chief Executive of Dairy Management, Inc.

A national organization that promotes dairy products and is funded by dairy farmers says,

these numbers are devastating. At some point, dairy milk

could become an irrelevant beverage for the average consumer. According to new data from

NOVA Market Insights, the global plant milk market is anticipated to increase to a whopping $16.3 billion in 2018, a huge increase from 2010 when it was just

$7 billion. And it's projected to rise to $21.7 billion by 2022. And it's not just liquid milk.

We're talking about non-dairy ice creams and yogurts and creamers as well.

Sales of non-dairy ice cream alone increased 44% in the last year, according to Nielsen,

that market research firm. While dairy ice cream sales rose only 3%. And in a huge contrast to what

was available to me when I first became vegan, plant-based

...