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Marketing School - Digital Marketing and Online Marketing Tips

Business Trends We Are Seeing For 2023 #2494

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 26 June 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Business Trends We Are Seeing For 2023. [00:24] Why businesses are cutting back on everything and rates are hiking. [01:11] The hiring trends and the defensive stance businesses are taking. [02:07] Why advertising isn’t growing like it was before. [02:35] How people are preparing for these issues: AI and why it’s more efficient. [04:20] Why podcasts are useful tools and why businesses are using them for marketing. [06:03] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/e83KxKsIBBE Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! We are back with our live videos so go watch us! Magellan AI Dreamhost Microsoft Shopify Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

All right, so we're going to talk about business trends for 2023 what you got Neil and by the way

0:05.8

If you're watching on YouTube, you should subscribe on YouTube because we're back on freaking video after three or four years

0:10.9

What are you talking about we've been doing videos all the time live? I mean live we're live

0:15.6

in LA, but not live for them or live for now

0:20.9

So the big trend that I'm seeing is businesses are cutting back on everything the Fed announced that they're gonna

0:27.2

Do two more rate hikes or looks like they'll do two more rate hikes

0:31.4

Till the end of 2023. I don't know if you saw

0:35.8

CNBC publisher article on how a lot of publicly traded CFOs email the Fed

0:40.7

Saying you know stop the rate hikes. That's not gonna happen

0:45.4

It looks like there's gonna be two more raises most likely. They're gonna be 2.25% increase in rate hikes

0:52.3

So it's looking like 0.5% more

0:55.0

And yeah, they're trying to cut back on inflation

0:59.2

And I think that's going to send this

1:02.5

Economy and a tougher spot and we're gonna continually feel the pain and I think businesses are gonna continually cut back

1:10.0

We got a special message from our sponsor if you want to rank higher on Google

1:15.6

You got to look at your paid speed time the faster your website loads the better off you are

1:20.8

With Google's Corvital update that makes it super super important to optimize your site for

1:26.4

Low time and one easy way to do it is use the host that Eric and I use dream host

1:31.6

So just go to dream host or google it find it check it out and it's a great way to improve your low time

1:39.4

Just a quick note from our sponsor single grain. So single grain is an ad agency that is owned by yours truly

1:46.4

And we mainly focus on helping companies grow their traffic and revenue

1:50.4

So if you need ad agency help you can go there and also if you're looking for a marketing job

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