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Marketing School - Digital Marketing and Online Marketing Tips

How To Unsuck At Social Media #2493

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 25 June 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Unsuck At Social Media. [00:18] AB testing on YouTube, responding to DMs, and other areas for improvement. [00:51] Why Neil isn’t willing to open up his private life for more online engagement. [01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using. [02:55] Why experimentation is key to unsucking at social media. [03:36] What works for your competition won’t necessarily work for you. [05:24] How enjoying the process and having fun improves your content. [05:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/X4pdxqVNnOY Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

All right, so we're going to talk about how to unsuck at social media.

0:04.4

So maybe, Neil, it'd be helpful if we were vulnerable.

0:06.8

And we kind of talked about this in the last two episodes.

0:09.3

But if we could be vulnerable and maybe outline where we think we suck first.

0:14.0

And maybe this is even an episode that we can send to our teams to help us unsuck in those areas.

0:18.5

Sure.

0:18.9

We got a special message from our sponsor.

0:22.5

If you want to rank higher on Google, you've got to look at your paid speed time.

0:27.1

The faster your website loads, the better off you are.

0:29.8

With Google's Corvital update, that makes it super, super important to optimize your site

0:34.7

for low time.

0:36.0

And one easy way to do it is use the host that Eric and I use DreamHouse.

0:40.6

So just go to DreamHouse or Google it, find it, check it out.

0:44.5

And it's a great way to improve your low time.

0:48.4

Just a quick note from our sponsor, SingleGrain.

0:50.8

So SingleGrain is an ad agency that is owned by yours truly.

0:55.3

And we mainly focus on helping companies grow their traffic and revenue.

0:59.3

So if you need ad agency help, you can go there.

1:01.6

And also if you're looking for a marketing job, you can check out our careers page.

1:04.9

There's just SingleGrain.com.

1:06.9

And without further ado, over to the episode.

1:10.1

So I can tell you first off, we don't do enough AB testing on YouTube.

...

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