That's what I've learned over the years. I've coached thousands of entrepreneurs at this point, invested in hundreds, and I just see sometimes they build the business in a way that it's so complicated and the team part of it is just so frustrating that it's not the market it's not the

customers it's not like the economy it's not the interest rate dude it's

literally I don't want to do this anymore yeah so what I shared at that

event was kind of the philosophy of the replacement ladder,

which I talked about it, I think it's chapter five in my book, just like, but I really unpacked it.

Like I wanted to like simplify it, because his audience, you know know are people that are thinking about getting into business.

Yeah, they're just getting started. Yeah, and I was like here's you know here's the way we want to look at you know value and time because what I learned is

small business entrepreneurs or small businesses because they don't value their time.

And they usually try to spend time to save money.

Problem is you're supposed to spend money to save time.

Right.

So like even that frame is broken, so I just went really deep on that concept, the replacement ladder,

and who to hire and what sequence.

If you do it right, the cool part is in four hires, you actually have a business you can be free from.

Yeah, that people are like, no you can't, here I'll show it to you.

And then the other thing I shared that I know people really loved was the one-three rule,

which is how to push decisions down to people that

have the most information about the decision but do it in a way where you feel like

you're at least in the loop and that they evaluated or considered all the options.

Because you ever have somebody say, hey, man, I made this decision.

And it's not the decisions, like you're like, okay, I get that, but why?

See, as an entrepreneur, I get that, but why?

...