I spent over $3 million on direct to seller marketing to get real estate deals and today I'm

going to share with you the top 10 lessons that I have learned on that journey so you don't have to make

the mistakes or spend the money you can just start getting the results.

Now if you're new to my channel, my name is Ryan Panata.

I've bought over 100 million dollars worth of real estate,

and I would love for you to join our community at wealthy university.com.

It's completely free to join join so go check it out.

All right let's hop into lesson one. High ROI is both good and bad. What exactly do I mean by that?

Well when you first get started with direct to selling marketing, usually most people are not going to spend very much money.

They might only spend 500 bucks a month, a thousand bucks a month, 2,000 dollars a month.

And so they're not spending a ton of money.

And in many cases, they may not spending a ton of money and in many cases they may not get a

return because they don't get a deal right so if you get no return then your

ROI was zero X which for those you can't count is zero now on on the other hand, okay, let's say you spend a thousand dollars

and you actually get a deal from it and that deal makes you twenty thousand dollars.

Well now all of a sudden you've got a twenty X-ROR. I mean everybody would say man if if I could give a

dollar and get 20 back I'm gonna just put as many dollars as I can into it right

well that's actually not what most real estate investors that I found do. They might go spend $1,000, $2,000 a month, and they might get a deal every single month, and they never increase their spending. And so part of that is why I'm saying, you know, good ROI is both good and bad because at some

point you actually don't want a high ROI.

If you're currently getting, say, a 10X ROI if you're currently getting say a 10X

ROI on your marketing I'll get real estate investors who say

that they're like Ryan dude I get 10X on my marketing I'm killing it

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