Before you listen to this BBC podcast, I'd like to quickly tell you about some others.

My name's Andy Martin and I'm the editor of a team of podcast producers at the BBC in Northern Ireland.

It's a job I really love because we get to tell the stories that really matter to people here,

but which also resonate and apply to listeners around the world.

And because the team has such a diverse

range of skills and strengths, we have trained journalists, people who love digging through

archives, we've got drama and even comedy experts. We really can do those stories justice. So if

you like this podcast, head to BBC Sounds where you'll find plenty more fascinating stories

from all around the UK.

BBC 5 Live.

Wake up to Money, Business of Sports with Sean Farrington and Mickey Clark.

Hello, transfer deadline day is done.

The Premier League returns.

You might feel like football never went away but for fans there's more ways than ever

to actually follow the football i say a lot of it is social media as well through facebook and through

youtube i'd love to access it for free but i do pay for it we've come a fair old way from a crackly radio

broadcast still a lot of value in that though and a long wait for the next day's newspaper. Yeah, new business models are disrupting the sports media from social media to long

reason podcasts. It's all competing for our attention. The question is who can make it pay?

Always Mickey's question. So on the program today, we've got people who are starting their own

podcast, podcasts, podcasts, get it right, we've got our own getting them up and running.

We've got new upstarts in the UK, nabbing all the top local sports journalists from around the country.

We've got social media experts on the programme.

...