Business of Sport: The Price of Gold

Wake Up To Money

BBC

Business

4.1 • 775 Ratings

🗓️ 30 August 2019

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's a year until the Tokyo Olympics will be getting underway. The British Olympics Association has told us it could be one of the most expensive yet.

A number of sports will be making their debut at the games - one of them is competitive climbing. But who sponsors a brand new sport, and how do they get funding?

Transcript

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0:00.0	The Traitors is back and so is that mysterious cloaked figure with the familiar fringe.
0:06.7	Yeah, it's me.
0:07.9	And when you've watched Claudia in the castle, join me, Ed Gamble, for the official visualised companion podcast.
0:13.7	And remember, I'll be listening.
0:15.9	Okay?
0:16.7	No, seriously, I love it.
0:18.5	What a faithful.
0:19.7	We'll unpack betrayals and spill scandalous secrets with celeb guests,
0:23.8	traitors legends, and murdered and banished players.
0:27.1	The Traitors Uncloked.
0:28.4	Watch on EyePlayer, listen for more on BBC Sounds.
0:32.1	BBC 5 Live.
0:33.8	Wake up to Money, Business of Sport with Sean Farrington and Mickey Clark.
0:39.0	And for one program only Rico, he's on as well. And in our special today, we're going to look
0:43.8	at why does going for gold cost a fortune? The games of the 32nd Olympiad in 2020 are awarded to
0:52.2	the city of Tokyo.
0:55.9	Big cheers, it's one year to go until the Tokyo Olympics will be getting underway.
1:00.8	The British Olympics Association has told us on Wake Up to Money.
1:03.7	It could be one of the most expensive yet to attend.
1:06.9	Yeah, and it's pretty pricey to take part.
1:09.1	Team G.B is sending more delicates than they have for decades to one of the most expensive cities in the world.
1:15.4	It reckons the total bill will come in at over £40 million.
	...

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