What's going on guys if you are wondering where was the podcast yesterday Kevin where was the epic gardening podcast well that's my fault I completely messed up I thought I had it scheduled in my little podcast feed app and I did not. So what I'm doing is I am putting out episode for yesterday and episode for today and pre-scheduling the

episode for tomorrow so I don't mess it up so you'll get two episodes today and if you remember we are the bodybuilding

building for tomorrow so I don't mess it up. So you'll get two episodes today. And if you remember, we are still in the five-part series with, as I like to call him, the body-building farmer, Michael Bell. He is an urban farmer and in this episode we are going to talk

about his business model so let's get right into it. Let's talk a little bit

about the business model because it's different than at least what I understand most smaller farms to be

Most most people are looking farmers markets they're looking restaurants, but you're doing a little bit differently right

Yes, sir. I kind of I won't say I made it up on my own, but I took the CSA format and and kind of use that with the boxes in quotation marks, you know, you deliver a box a week or whatever.

But the one thing I did, the one thing I did different, and I think it was the way I was raised that I just can't sleep at night,

owing people money, was instead of them paying me up front like most CSAs do, I just I take their

$20 a basket whenever I deliver it. So I don't take money up front for like a

season for you know five hundred dollars for a season you get a

weekly basket or whatever that charges wherever you you know different process different

areas so instead whatever I have I put in a basket and then I just start texting my customers, hey I've got this this

week and not one person who said no I don't want that this week.

They're always like yeah I'd love to have it you know and I charge $20 a basket and I probably give

too much but right now I'd rather give too much and make that $20 then you know upset a

customer and let them think that I'm trying to short them a little bit on the back end.

So I'm really looking at this long, long term.

Like I want to do this the next 30, 40 years of my life.

So if I have to eat a little bit here at the very beginning

to get a good customer base and make people happy

and build a nice little, you know, build a nice brand that's reputable,

...