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Hello and welcome to Business Daily Meet. I'm Shona McCallum. In today's programme, I'll be speaking to Bill Reddy. He started his working life in his parents' auto repair shop. Now his world looks very

different as CEO of social media platform Pinterest. We're the only place in the Western world

where people go to go curate and refine their tastes. You know, there are other places that

would know all the things that you bought or things like that, but they don't know how you

style them together into an outfit

or how you design the room in your house.

And these are the things that people do on Pinterest all day long.

Pinterest is an app where you search for things like recipes, home decor and fashion.

The platform has been valued at more than $22 billion.

But when it added controls for younger users, the share

price tanked.

I made accounts private only for under 16, private by default for under 18. We just said,

full stop. We're basically turning off the social features for users under 16. When we did that,

it's very counterintuitive.

Our stock dropped over 20% when we did it.

We'll hear how the company has navigated attempts

to make the platform safer for younger users,

where the business is growing globally

and what the future might look like for Pinterest.

That's Bill Reddy coming up on today's Business Daily Meets.

Today's program doesn't start where most social media and big tech stories begin.

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