4.4 • 796 Ratings
🗓️ 22 October 2025
⏱️ 19 minutes
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From private equity Mega funds to Hollywood actors and hip hop stars, we look at the appeal of British football.
More than a third of clubs in England's professional football leagues are now owned in part or entirely, by US investors.
So why do so many Americans seem to want to invest in UK football clubs and what makes the so called ‘beautiful game’ such an attractive investment?
Presenter: Will Bain Producer: Matt Lines
(Tom Brady, Birmingham City co-owner and film director Matt Alvarez in the stands during the match between Birmingham City and Leeds United in 2023 in Birmingham, England. Credit: Getty Images)
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| 0:00.0 | BBC Sounds, Music, Radio, podcasts. |
| 0:06.0 | Hello and welcome to Business Daily on the BBC World Service with me, Will Bain. |
| 0:10.8 | Today, we're joining the fans who make the so-called beautiful game. |
| 0:15.0 | It's so enticing for international investors. |
| 0:17.6 | It's no secret. Global football has become one of the world's biggest entertainment |
| 0:22.3 | businesses. But for a long time, the world's biggest economy watched on from the sidelines. |
| 0:28.6 | Not anymore. American investors are keen to get a slice of British football. |
| 0:33.1 | You could not buy a minor league baseball team in America for the equivalent amount in football. |
| 0:42.3 | We'll be explaining why that is and what it might mean, even if you're not a football fan. |
| 0:47.5 | Ultimately, if a lot of these owners step away, then a lot of these clubs will find it difficult to continue to operate at the level |
| 0:55.6 | that they're operating. So in that sense, it could potentially be a bubble. And what in business |
| 1:00.2 | terms to these key customers or clients, the fans heading into the stadium right behind us, |
| 1:06.1 | make of that trend? It's just unrecognisable. We've got full houses. We're selling out every week. |
| 1:11.2 | For May, it's all positive. So, on Business Daily, we're asking, why do so many Americans |
| 1:17.9 | want to buy British football clubs? Brackham AFC have revealed the two people interested in investing |
| 1:25.7 | in the club, a Hollywood star, Ryan Reynolds, and the actor Rob McEleney. |
| 1:29.6 | The American football legend Tom Brady has become a minority owner in the championship side Birmingham City. |
| 1:35.0 | And the US rapper Snoop Dogg has become the co-owner of Swansea City Football Club. |
| 1:39.7 | After buying a minority stake in the championship. |
| 1:41.2 | From private equity megafuns to Hollywood actors and hip-hop stars, what was a drip-drip of US investment |
| 1:47.6 | into British football has become something of a deluge. You can perhaps trace the |
| 1:52.3 | source back 20 years ago and Florida's Glazer family. Owners then and still of the Tampa |
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