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I put a foreign piece of DNA inside my cells.

Wow.

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You're with Business Daily on the BBC World Service.

Hello, I'm Matthew Kenyon.

In today's program, we're going to be talking about bike racing, not about the hard yards

of climbing impossibly steep mountains or the thrillingly fast descents on the other side,

but the business behind the sport.

It's a complex, precarious and sometimes ruthless world.

I mean, the complexity of cycling is the commercial model

and the fact that we are the actors in the movie and don't get much at the box office.

That's Doug Ryder, who's the boss of the men's road racing team, Q36.3.5 pro cycling.

In his nearly two decades of running a professional outfit,

Doug has experienced pretty much everything,

from small beginnings to success on the biggest stage, the trauma of having

to wind things up, and the determination required to start again.

And then the partners were eager, felt energized around the potential plan and what we could

...