Business Books
The Bottom Line
BBC
4.6 • 606 Ratings
🗓️ 9 March 2023
⏱️ 40 minutes
🧾️ Download transcript
Summary
What makes a great business book and how do you make practical advice on a subject like accounting a riveting read? What makes you more likely to read a business book - a top business leader's journey to the top, like Sheryl Sandberg or Phil Knight of Nike, or one offering simple 'how to' advice. And what is the business model of business books themselves - do they sell loads of copies, or are they more about building up a public brand?
Join Evan Davis and guests , in the final programme of the current series, to learn about some great business reads and how business publishing is thriving.
GUESTS
Margaret Heffernan, Author, Uncharted. Former CEO and Entrepreneur.
Alison Jones, publisher Practical Inspiration Publishing and Presenter, The Extraordinary Business Book Club Podcast
Helen Kogan, Managing Director, Kogan Page, Business Book Publisher
PRODUCTION TEAM:
Producer: Julie Ball and Simon Tulett Editor: China Collins Sound: James Beard and Graham Puddifoot Production Co-ordinators: Sophie Hill and Siobhan Reed.
Transcript
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| 0:00.0 | BBC Sounds, Music, Radio, Podcasts. |
| 0:05.1 | Hello, welcome to the programme. |
| 0:07.1 | The best-selling business book, at the moment, according to the New York Times bestseller list, |
| 0:11.8 | is Atomic Habits by James Clear, an easy and proven way to build good habits and break bad ones. |
| 0:18.7 | It's a massive success, sold over a million, but we're not |
| 0:22.1 | talking about atomic habits today, interesting as that might be. We're talking about books, |
| 0:27.9 | specifically business books. Now, I appreciate this as a broad category. Atomic habits are probably |
| 0:35.0 | useful in all walks of life, not just in business. |
| 0:41.6 | But we do all know there is a genre of publishing called business. |
| 0:50.4 | It spans biography, textbooks, personal finance and economics, entrepreneurship, big theories about the world and how to thrive, |
| 0:53.2 | and of course, get rich quick fixes. |
| 0:57.1 | The business sections of bookshops, especially those curiously located in airports and the like, are always packed with titles regularly refreshed. |
| 1:03.3 | They're never short of a new bestseller. But who reads them all? Well, enough people do |
| 1:08.2 | to make business books a sizable industry in its own right, and that is our |
| 1:12.2 | topic today. The business of books on business. I'm joined by three guests, two publishers and one author, |
| 1:18.6 | and let's meet them. First up, Alison Jones, a publisher, practical inspiration books, and presenter of |
| 1:26.7 | the Extraordinary Business Book Club podcast. |
| 1:30.2 | So Alison, just talk us through your model of publishing, a little bit different because |
| 1:33.5 | you used to be at Paul Grave Macmillan, which is obviously a very established publisher. |
| 1:37.2 | How do you do it? |
| 1:38.6 | So yes, you're right. |
| 1:39.4 | I've come out of traditional publishing, within that all my life. |
... |
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