Building Trust in a Changing World: How to Make a Lasting Impact

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 31 July 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? To learn three core principles for building trust that lasts: focusing on context over content, using conversations instead of full automation, and prioritizing time-saving transformations over bloated value stacks., I interview Alex Cattoni.

Guest: Alex Cattoni | Show Notes: socialmediaexaminer.com/677

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Transcript

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0:00.0	Hey there, Mike Stelzner, before we get started with today's podcast, picture this.
0:05.5	While your peers are struggling with basic chat GPT prompts, you're the marketer everyone turns to for AI solutions.
0:13.1	You're automating tasks that used to take hours, creating stunning visuals in minutes, and analyzing data like a pro.
0:22.8	This, my friends, is not a fantasy.
0:29.5	It's exactly what's happening to marketers in the AI Business Society. When you join the AI Business Society, you get monthly live training from leading experts, real world examples you can
0:35.2	implement immediately, and a community of innovators pushing the
0:39.4	AI boundaries. Don't let this moment pass you by. Visit social mediaexaminer.com slash AI and start
0:47.2	your AI transformation today. Welcome to the social media marketing podcast, helping you navigate the social media jungle.
0:59.9	And now, here is your host, Michael Stelzner.
1:03.8	Hello, hello, hello.
1:05.0	Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner.
1:12.5	I'm your host, Michael Stelznerzer and this is the podcast for marketers and business owners who want more exposure more leads
1:18.4	and more sales if you feel lately like there's just a lack of trust in this marketing world that we're in right now.
1:28.8	And it's just getting harder and harder for your messages to connect with your audience.
1:33.2	And you're just looking for a way to kind of break through all the noise.
1:38.6	Today's guest is going to be one you're going to want to listen to very carefully.
1:43.2	We're going to talk about how to
1:44.6	build trust in a world where trust is really, really low. And I'm going to be joined by Alex Cotone.
1:51.2	She is going to reveal some really awesome concepts that I feel with great certainty are going
1:57.8	to help you move the needle in a pretty magical way. By the way, if you're
2:01.1	new to this podcast, be sure to follow this show so you don't miss any of our future content.
2:06.1	Let's now transition over to this week's interview with Alex Cotone.
	...

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