5 Reasons Your Content Is Failing and How to Fix It

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 7 August 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. To discover five critical reasons marketing content fails today, and learn practical, research-backed fixes for each one, I interview Scott Murray.

Guest: Scott Murray | Show Notes: socialmediaexaminer.com/678

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Transcript

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0:00.0	Hey there, Mike Stelzner, before we get started with today's podcast, picture this.
0:05.5	While your peers are struggling with basic chat GPT prompts, you're the marketer everyone turns to for AI solutions.
0:13.1	You're automating tasks that used to take hours, creating stunning visuals in minutes, and analyzing data like a pro.
0:22.8	This, my friends, is not a fantasy.
0:29.5	It's exactly what's happening to marketers in the AI Business Society. When you join the AI Business Society, you get monthly live training from leading experts, real world examples you can
0:35.2	implement immediately, and a community of innovators pushing the
0:39.4	AI boundaries. Don't let this moment pass you by. Visit social mediaexaminer.com slash AI and start
0:47.2	your AI transformation today. Welcome to the social media marketing podcast, helping you navigate the social media jungle.
0:59.9	And now, here is your host, Michael Stelzner.
1:03.8	Hello, hello, hello.
1:04.9	Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner.
1:11.9	I'm your host, Michael Stelzner, and this is the podcast for marketers and business owners who want more exposure,
1:17.2	more leads, and more sales. Now, there's a really good chance you create content in your role,
1:24.7	whatever your role is, and there's a really good chance that you're struggling to get
1:28.7	that content to perform. Maybe it's not getting the reach. Maybe it's not getting the engagement.
1:34.7	Maybe it's not leading to meaningful outcomes that you are hoping for. Well, today we're going to
1:41.1	talk all about that with Scott Murray.
1:44.5	And I think you're absolutely going to love today's episode.
1:47.6	By the way, I also want to just give a little thank you to those of you that have been with me for a very long time.
1:54.5	You know, this is episode 678.
1:57.5	That means I have been recording this podcast for 678 weeks. I don't even know how many years that is,
2:04.7	but it's a lot. And over the years, I have evolved, the content that we cover. And it's not just
	...

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