The Power of Identify: Building Lifelong Customers

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 24 July 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.

Guest: Veronica Romney | Show Notes: socialmediaexaminer.com/676

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Transcript

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0:00.0	Hey there, it's Michael Stelzner. As a loyal podcast listener, you've been with us through major
0:06.8	marketing shifts. That's why we want to make sure we're covering what matters most to you when it comes to
0:13.1	AI. Your answers to our brand new AI survey will influence the AI topics we feature in future podcast episodes.
0:22.6	So would you do me a favor and pause this podcast right now and visit social media
0:27.4	examiner.com slash AI survey.
0:30.9	The survey closes in just a few days.
0:33.6	Thanks so much for helping us create AI content that serves you best.
0:37.4	Now on to the show.
0:42.3	Welcome to the social media marketing podcast, helping you navigate the social media jungle.
0:48.8	And now here is your host, Michael Stelzner.
0:52.7	Hello, hello, hello.
0:53.9	Thank you so much for joining me for the social
0:55.9	media marketing podcast brought to you by Social Media Examiner. I'm your host Michael
1:01.2	Stelzner and this is the podcast from marketers and business owners who want more exposure,
1:05.9	more leads, and more sales. Today's guest is going to talk about a concept that I think you're going to find
1:13.0	really fascinating. It all involves identifying a common thread with a base of prospects
1:21.5	that could be your future customers and determining deeply what the identity of those people are and then having your
1:30.0	marketing wrap around that identity. It's known as identity marketing. And my guest today is
1:36.2	Veronica Romney. Today we're going to unwrap all of the steps that are necessary to embrace
1:41.2	this concept known as identity marketing. Also, if you're new to this podcast, be sure to follow this show so you don't miss any of our future content.
1:49.3	Let's now transition over to this week's interview with Veronica Romney.
1:54.0	Helping you to simplify your social safari.
	...

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