Building Trust at Work: Trends for 2024

Eat Sleep Work Repeat

Bruce Daisley

Workplace Culture, Social Sciences, Management, Work, Culture, Business, Science

4.7 • 991 Ratings

🗓️ 17 January 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

We often overlook the fact that trust is the basis for all good culture. I called out some of the remarkable data on this in the Work In 2024 deck.

In Slack’s August 2023 survey of over 10,000 global office workers, trust was the top determinant of employees’ productivity scores. Employees who felt trusted were 2X as productive as those who didn’t. They were 30% more likely to put in extra effort at their jobs. If we don’t feel trusted we’re twice as likely to say we’re looking for

a new job.

But what role does trust play in the modern company? And how can we build it?

Mark McGinn is a senior leader at the communications agency Edelman, he talks to me about their research into trust and how we should seek to build it.

Has our organisation replaced government? Increasingly our company is the biggest thing that we believe we can have an impact on.

Mark explains that Trust in our organisation is based on four things:

Organisational ability
Dependability
Integrity
Purpose

You'll strongly enjoy downloading Edelman's Trust Barometer and also Edelman's special Trust at Work report.

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0:00.0	If you run a restaurant in London, you need to know about Square.
0:03.4	The integrated point of sale system built four restaurants.
0:06.7	It's payments, point of sale and reporting all in one.
0:10.1	It also connects your front and back of house, which you nail every order and Square's reporting feature can help you save hours on accounting every week.
0:18.0	Join at Square.com. Square, big in restaurants.
0:22.0	Square Up Europe Limited is authorized by the Financial Conduct Authority under the Electronic
0:26.1	Money Regulations 2011.
0:27.7	Registered reference number 900846. This is Eat Sleep Work Repeat.
0:37.0	It's a podcast about workplace culture, psychology and life.
0:43.2	Hello, I'm Bruce Dasley, just me today.
0:45.6	I hope you're having a good start of the year.
0:47.6	I hope your new year's resolution is going well.
0:49.7	For me, the real start of the year is the adrenalineized thriller get when the Australian Open tennis finally starts.
0:56.8	So it was good to see that this week and with a combination of that and the new series of the
1:01.8	traitors have enjoyed the start of the year.
1:06.0	Today's episode is informed and inspired by something that I saw at a conference just at the end of last year and I was really taken with it
1:15.7	and I just wanted to share it really. I saw a presentation by Mark McGinn who is a senior leader from Edelman, the PR company.
1:25.0	And he was presenting about trust.
1:27.1	And I was really taken with the importance of trust.
1:31.2	And trust is actually one of the big themes for
1:35.1	twenty four that are published in my trends deck that you might have seen and
1:39.8	downloaded specifically the the fact that trust is the basis for good company culture.
	...

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