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The Playbook With David Meltzer

Building Certainty in a Chaotic World

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.9 • 1.9K Ratings

🗓️ 4 October 2025

⏱️ 15 minutes

🧾️ Download transcript

Summary

In today’s episode, I sit down with Martha Montoya, the CEO and Founder of AgTools, a platform transforming the way agribusinesses manage supply chains. Martha shares how her grandmother’s entrepreneurial influence, her background in competitive tennis, and her relentless drive shaped her path. She explains how AgTools uses real-time global data to help farmers, distributors, and analysts make critical decisions in an industry defined by uncertainty. From building resilience during COVID to staying true to her mission of protecting farmers, Martha reveals how she creates certainty where others see chaos and why she believes every success begins with service to the grower.

Transcript

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0:00.0

Welcome to Entrepreneurs the Playbook. I'm David Meltzer and I am super excited. I've done thousands of

0:05.3

interviews as everybody knows, but I will tell you, and I haven't said this in public or recorded,

0:12.1

the guest today, my friend Martha Montoya, is my favorite entrepreneur I've met of all time.

0:20.3

She's the founder of AgTools, but she is the epitome of an entrepreneur.

0:25.9

She has a backbone like steel.

0:28.8

She has a desire that she must be what she can be.

0:31.5

And she has faced every obstacle with positivity and gratitude,

0:35.6

which is why she has had the success that she's had,

0:38.8

which you will learn her playbook today. With me, I'm honored to have Martha Montoya.

0:44.4

Thank you for joining me.

0:45.5

Thank you for the invitation, David. I'm humble for your words. Thank you.

0:48.4

I am humbled to have you as my guest from Cameron Diaz, the Deepak Chopra to all the

0:53.8

amazing athletes. I am most excited to have

0:56.6

you because when you were the star of GoFund Yourself, one of my TV shows that is on cheddar

1:02.8

today, I didn't believe the story. It just kept coming. And what was so remarkable about your

1:09.7

story and what you're building? Was it what you're

1:12.9

building? It was how quickly you assimilated with the information to create the opportunities

1:19.3

when everybody around you probably was saying there's no way that you'll ever be able to do this.

1:26.7

And today, the future is so bright for AgTools.

1:31.5

What was it that you were born into or born with that created this extraordinary belief

1:38.6

when I'm sure people laughed at you, scoffed at you, and made fun of you who now applaud you.

1:46.4

I would say the first one, I would say my grandmother's entrepreneurship.

...

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